RevOps Manager owning HubSpot, data governance, routing, scoring, and GTM integrations. Helping Appear scale infrastructure that gets brands cited by AI platforms.
Responsibilities
Own HubSpot configuration, workflows, custom objects, pipelines, permissions, and data hygiene across Marketing Hub, Sales Hub, and Service Hub
Design and maintain account and lead segmentation models for multiple GTM motions
Build and own lead routing, territory, round-robin, and rules-based logic
Design, implement, and tune lead scoring models based on fit and engagement
Maintain lifecycle stages and scoring models aligned across Marketing, Sales, Customer Success, and Product-Led Growth
Build dashboards and reports for pipeline, funnel conversion, and revenue performance visibility
Partner with Sales and Marketing leadership to identify process gaps and implement scalable HubSpot solutions
Own HubSpot integrations with the broader GTM stack and onboard new tools
Use AI-powered enrichment and automation to update, deduplicate, and improve CRM data
Establish and enforce data governance, field standardization, and enrichment processes
Support quota and territory planning, forecasting, and compensation reporting
Train and support GTM end users on HubSpot best practices
Requirements
3-5+ years in Revenue Operations, Sales Operations, or Marketing Operations
Deep hands-on HubSpot experience; admin-level required
HubSpot certifications are a plus
Experience building and maintaining HubSpot workflows, custom properties, reporting, and pipeline automation
Experience designing segmentation, lead routing, and lead scoring models across multiple GTM motions
Comfort balancing PLG, sales-led, and/or partner motions within a single system
Strong SQL or spreadsheet skills for data analysis
Experience with BI tools such as Looker or Tableau is a plus
Familiarity with GTM tools including Slack, Gong, LinkedIn Sales Navigator, Zapier/Workato, or similar
Experience integrating new tools into HubSpot
Experience using AI-powered enrichment or automation tools such as Clay, ZoomInfo, Apollo, or similar
Systems-thinking mindset
Excellent cross-functional communication
Comfortable working in a fast-paced, evolving startup environment
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