Senior Business Development Manager, Sports & Media

Posted 4 hours ago

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About the role

  • Business Development Senior Manager growing APPLY’s AI-powered customer-experience consultancy in Sports & Media. Building enterprise pipelines, leading pursuits, and closing new revenue.

Responsibilities

  • Drive growth for APPLY's Sports & Media vertical
  • Independently develop target accounts and originate opportunities
  • Build and maintain account intelligence briefs and target account trackers
  • Monitor trigger events and identify engagement opportunities
  • Design and execute personalized account-based outreach sequences
  • Collaborate with marketing on campaigns, events, and content assets
  • Create bespoke outreach materials, research briefs, decks, and leave-behinds
  • Support industry event strategy and execution
  • Qualify and schedule introductory and discovery calls
  • Prepare pre-call intelligence packages and talking-point briefs
  • Attend calls, track next steps, and execute follow-up
  • Manage and evolve a vertical/territory sales plan
  • Qualify opportunities and support deal qualification
  • Coordinate co-sell opportunities with APPLY partners including Google Cloud, Contentful, and Twilio
  • Assist with proposals, pitches, and RFP responses
  • Coordinate proposal logistics and internal alignment
  • Maintain CRM hygiene, pipeline reporting, and deal status updates
  • Lead pursuits from initial engagement through close
  • Build sustainable pipeline and close $3M+ in new revenue in the first full year

Requirements

  • 5+ years of experience in business development, sales, ABM, or a GTM-adjacent role
  • Experience ideally at a consultancy, agency, technology firm, or in the sports/media industry
  • Exposure to a full sales cycle is strongly preferred
  • Familiarity with account-based marketing principles and tools
  • Experience in or genuine passion for sports, entertainment, media, or live experiences
  • Working knowledge of AI tools and agentic workflows
  • Ability to build strategic relationships and rapport
  • Strong storytelling and writing skills
  • Ability to research deeply and identify opportunities
  • Creative, resourceful, organized, and systems-oriented
  • Ability to work in ambiguity and build structure
  • Ability to collaborate with senior sellers, operations, and marketing
  • Interest in selling, consulting, and eventually owning a territory
  • AI tools for research, content creation, or outreach personalization are nice to have
  • Familiarity with sports tech, sponsorship, fan experience, or media rights is nice to have
  • Exposure to Google Cloud or technology partner ecosystems is nice to have
  • Experience with HubSpot, Common Room, Apollo, or similar GTM platforms is nice to have

Benefits

  • Modern tools, systems and approaches
  • International brand engagements with global impact
  • Inclusive and safe work environment
  • Generous training budgets and mentorship
  • AI and strategic upskilling opportunities
  • Flexible personal time off (PTO)
  • Customizable extended health and dental plan
  • Flexible work arrangements: remote, in-office, or blended
  • Equal opportunity and inclusive workplace

Job type

Full Time

Experience level

Senior

Salary

CA$140,000 - CA$190,000 per year

Degree requirement

No Education Requirement

Tech skills

ApolloCloud

Location requirements

RemoteCanada

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