Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Senior Marketing Manager owning B2B SaaS EHSQ positioning, launches, and demand generation at TAG Software Group. Driving sales enablement, pipeline growth, and cross-portfolio marketing.
Responsibilities
- Own the end-to-end product marketing strategy, including market research, competitive intelligence, customer insights, and positioning.
- Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
- Partner with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
- Build and refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
- Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
- Develop product-focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
- Support partner programs and cross-sell strategies across TAG’s portfolio companies.
- Execute multi-channel product marketing campaigns across email, paid ads, LinkedIn, and web.
- Analyze performance metrics and optimize product marketing effectiveness.
- Represent EHSQ user needs, industry regulations, and operational realities internally.
- Develop and execute integrated multi-channel campaigns to generate qualified pipeline and support revenue growth.
- Define, track, and optimize marketing KPIs, including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
- Perform other related duties as required.
Requirements
- Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS.
- Demonstrated ownership of full go-to-market strategy, from planning through execution.
- Strong command of product positioning, messaging frameworks, and category development.
- Experience collaborating with Product, R&D, UX, and technical teams.
- Hands-on experience developing sales enablement, technical collateral, and product demos.
- Experience launching new products, modules, or brands.
- Strong analytical, communication, and storytelling skills for both technical and commercial audiences.
- Ability to operate across multiple products and business units simultaneously.
- Experience with EHSQ, compliance, risk, operations, or regulatory software.
- Background working with environmental, safety, or quality management workflows.
- Proficiency with Adobe Creative Suite and working knowledge of Figma.
- Hands-on use of AI tools for content creation, research, and workflow automation.
- Experience producing demo videos, product walkthroughs, and technical explainers.
- Solid understanding of marketing analytics and product performance metrics.
- Strong aptitude for quickly learning new enterprise applications and technical environments.
Benefits
- Competitive salary aligned to experience and market.
- Employee profit sharing plan.
- Fully remote.
- Comprehensive health, dental and vision insurance.
- High ownership and autonomy across product marketing initiatives.
- Opportunity to work directly with leadership in a fast-paced environment.
- Fast-growing environment with strong long-term career development potential.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Field Marketing Manager owning 70+ North American events, webinars, and partner programs for Traild’s AI - powered finance automation SaaS. Driving pipeline through creative activations, co - marketing, and revenue - focused reporting.
Regional marketing director leading ABM, partner marketing, and pipeline programs for Nitro’s digital document workflow SaaS. Managing regional strategy, team execution, and revenue performance during leave cover.
Lifecycle marketing specialist building CRM journeys for Zen Educate, an education staffing platform. Improving activation, engagement and retention for educators and schools.
Marketing Engineer leading AEO, SEO, and AI visibility systems for Notified’s PR and IR technology platforms. Managing web teams, automation, and technical search infrastructure.
Senior Director shaping product and customer marketing for Solink’s cloud video - security platform. Leading positioning, launches, sales enablement, analyst relations, and customer advocacy.
Field marketing manager building event and GTM programs for Solink’s cloud video - security platform. Growing enterprise pipeline across Restaurant, Financial Institution, and Strategic segments.
Head of Paid Marketing leading paid acquisition, funnel optimization, and creative strategy for an online men’s marriage - coaching company. Rebuilding ROAS, team processes, and scalable growth systems.
Senior Manager, Marketing Analytics owning AI - driven attribution, forecasting, and marketing measurement. Improving investment decisions for Optro’s enterprise AI - powered GRC Intelligence Platform.
Marketing Science Manager guiding data - driven growth, lifecycle campaigns, attribution, and experimentation. Lime’s shared micromobility platform serves nearly 30 countries with clean transportation alternatives.