Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Field Marketing Manager owning 70+ North American events, webinars, and partner programs for Traild’s AI-powered finance automation SaaS. Driving pipeline through creative activations, co-marketing, and revenue-focused reporting.
Responsibilities
- Own Traild’s North America event calendar end to end, covering 70+ ERP user groups, industry conferences, channel roadshows, and customer and prospect dinners
- Manage sponsorship selection, booth design, lead capture, follow-up and post-event pipeline reporting
- Build event field playbooks covering pre-show outreach, meeting targets, on-site activation and follow-up sequences
- Develop and test booth concepts, activations, event formats and invitations
- Run regional customer dinners, executive roundtables, lunch and learns, and co-hosted local sessions
- Own webinars from planning and speaker preparation through promotion, execution and performance analytics
- Partner with North America sales leadership on regional demand plans
- Run co-marketing programs with ERP platforms, resellers and implementation partners
- Build relationships with priority North American ERP platforms and VARs to secure co-marketing commitments
- Maintain partner and field toolkits, including pitch decks, social assets, email templates and value proposition materials
- Deliver internal enablement for North America sales and channel representatives
- Track and report event and channel performance against revenue outcomes and recommend investment priorities
Requirements
- 3 to 7 years of B2B event or field marketing experience in SaaS or tech
- Demonstrated ownership of events end to end
- Ability to manage 70 or more events per year running in parallel
- Strong commercial acumen and ability to report revenue, pipeline and ROI
- Creative experience with booth concepts, activations, event formats or invitations
- Experience building relationships with partners, VARs or implementation partners
- Strong project management and attention to detail
- Ability to run multiple programs and vendors across time zones
- Clear, compelling communication skills
- Working knowledge of HubSpot, Salesforce or similar CRM and marketing automation platforms
- Experience at a Series A to Series C SaaS company is a strong advantage
- Knowledge of the finance or accounting software landscape is a plus
Benefits
- Remote, hybrid and flexible working options
- Global team with colleagues across APAC, North America and EMEA
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