Analyste de données principal modernisant les plateformes et pipelines de données d’EDC, société financière publique canadienne. Traduction des besoins opérationnels en modèles, règles de transformation et récits utilisateurs.
About the role
- Web Analyst owning GA4, GTM, pixel, and conversion tracking for an education and nonprofit marketing agency. Ensuring accurate, privacy-compliant data across client campaigns and CRM systems.
Responsibilities
- Deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager
- Build and maintain data layers with the Web Services team
- Manage GTM container structure, triggers, and variables across a multi-client environment
- Implement server-side tagging where it improves measurement accuracy and durability
- Connect website activity to Meta, Google Ads, TikTok, LinkedIn, and Snapchat using browser pixels and Conversion APIs
- Configure standard and custom conversion events for leads, applications, and inquiries
- Configure and maintain GA4 event tracking and key events from ad click through form submission and CRM entry
- Partner with Paid Media and Web Services teams to launch campaigns and landing pages with verified tracking
- Audit and debug broken tags, dropped events, and data discrepancies across client websites
- Troubleshoot mismatches between ad platforms, GA4, and CRM to identify root causes
- Run routine tag health audits across the client portfolio
- Verify events in platform Events Managers and GA4 DebugView before campaign launches
- Manage cookie consent banners and consent mode configuration
- Keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations
- Monitor platform and browser changes affecting tracking durability and recommend adjustments
- Maintain tagging plans, naming conventions, and QA checklists
- Translate business requirements into functional tracking solutions
- Document technical setups for internal teams
Requirements
- 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
- Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
- Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms
- Working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
- Hands-on GA4 experience, including event configuration, key events, and DebugView
- Comfort with HTML, CSS selectors, and basic JavaScript
- Skilled use of GTM Preview mode and browser developer tools, including inspect element and network tab
- Understanding of GDPR, CCPA, and consent management platforms
- Ability to understand how tracking decisions affect Paid Media performance KPIs
- Analytical, solution-driven mindset with strong communication skills
- Education marketing experience especially valued
- Interest in using AI or LLM tools for tag management audits, data layer validation, tracking troubleshooting, server-side tag configuration, conversion modeling, or technical documentation is a bonus
Benefits
- Remote role with the flexibility that comes with a distributed, async-friendly team
- Competitive compensation based on experience and location
- High-visibility role on a scaling Data & Analytics team with real ownership
- Opportunity to build the measurement backbone for an agency serving education and nonprofit organizations
- Culture focused on finding a better way, teamwork, and results
- Direct impact on partners’ ability to trust their data
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