Creative Design Lead for TryHackMe shaping visual identity and design systems. Collaborating with teams to enhance brand experience in cyber security education.
About the role
- Growth Creative Strategist developing conversion-focused strategies for ads. Collaborating with a remote team to enhance growth for creators and consumer brands.
Responsibilities
- Research audience motivations, objections, and behaviors across channels
- Develop conversion-focused creative strategies + ad angles
- Write hooks, scripts, and copy across formats (static, video, UGC, advertorial)
- Prepare detailed briefs for designers and editors
- Review performance data (e.g., CTR, CVR, CPA/ROAS) and refine messaging/angles based on learnings
- Collaborate directly with the founder + creative team on campaign direction
- Join client calls to present insights, creative rationale, and performance takeaways
Requirements
- A strong portfolio of high-performing direct-response ads with proven results
- Experience in DTC and/or e-commerce environments
- Exceptional copywriting skills, with a sharp focus on hooks, benefits, and compelling CTAs
- Strategic thinking and a solid understanding of audience psychology
- Confidence using data and KPIs to iterate and improve creative performance
- Clear, professional English communication skills (written and spoken)
- Working knowledge of Meta campaigns — enough to confidently analyze performance and suggest what to test next
- Experience in client-facing roles, with the ability to communicate insights, ideas, and performance clearly
Benefits
- Fully remote, async-friendly culture with EST overlap
- Competitive USD compensation (based on location & experience)
- Unlimited PTO aligned with U.S. norms
- High visibility + growth opportunities in a scaling agency
- Direct impact on campaigns for leading creators and brands
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