Performance marketing strategist leading Google and Meta growth for Northern’s e - commerce and lead - generation clients. Managing budgets, testing, client strategy and AI - enabled paid media operations.
About the role
- Paid Search Manager leading Google Ads campaigns for a mission-driven higher-education marketing agency. Optimizing acquisition, conversions, budgets, and partner performance.
Responsibilities
- Lead Paid Search strategy and execution primarily across Google Ads, with additional platforms as relevant
- Own strategy, performance, and optimization of paid search campaigns across a portfolio of education-focused clients
- Develop and optimize keyword strategies based on search intent, audience behavior, and partner goals
- Build and manage campaigns, ad groups, keywords, match types, negative keywords, bidding strategies, and budgets
- Write and optimize search ad copy aligned with user intent, messaging, and conversion goals
- Monitor campaign performance, budget pacing, and metrics including CTR, CPC, conversion rate, CPA, and ROAS
- Analyze search queries, keyword performance, and conversion data to identify optimization opportunities
- Execute ongoing testing across keywords, bids, ad copy, landing pages, and campaign structures
- Translate performance data into insights and strategic recommendations for partners and internal teams
- Collaborate with Analytics and Account Services teams on conversion tracking and reporting
- Stay current on Google Ads updates, automation, bidding technologies, and evolving search behavior
- Mentor team members and help shape the agency’s broader Paid Media vision
- Participate in cross-functional and leadership interviews during the hiring process
Requirements
- 4+ years of hands-on Paid Search experience, ideally in an agency or multi-account environment
- Strong expertise in Google Ads, including keyword research, bidding strategies, campaign structure, search queries, and optimization
- Proven experience managing performance-focused campaigns with meaningful budgets
- Strong understanding of search intent and ability to translate it into keyword and campaign strategies
- Experience optimizing campaigns for lead generation, inquiries, applications, enrollments, or other conversion-focused goals
- Strong analytical skills and comfort working with large amounts of campaign and performance data
- Ability to diagnose performance changes and turn insights into clear optimization actions
- Experience with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics/tracking platforms
- Strong client-facing and presentation skills, with ability to explain technical performance clearly to non-technical stakeholders
- Excellent organizational skills and ability to manage multiple accounts and priorities simultaneously
- Strong written and spoken English communication skills
- Bonus: experience working with higher education, universities, or nonprofit organizations
- Bonus: familiarity with student recruitment and enrollment marketing
- Bonus: experience managing campaigns across multiple search engines or additional paid media channels
- Bonus: experience with forecasting, media planning, and budget pacing
- Bonus: knowledge of Performance Max, Demand Gen, or emerging Google Ads products
- Bonus: experience mentoring junior Paid Search team members
- Bonus: familiarity with CRM data and offline conversion tracking
Benefits
- Fully remote work environment
- Competitive compensation based on experience and scope
- Opportunity to work on mission-driven campaigns that directly impact education and student growth
- Collaborative, high-performance culture focused on innovation, service, and continuous improvement
- Strong opportunities for leadership growth and strategic ownership
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