Performance marketing strategist leading Google and Meta growth for Northern’s e - commerce and lead - generation clients. Managing budgets, testing, client strategy and AI - enabled paid media operations.
About the role
- Paid Social Manager leading Meta, LinkedIn, and TikTok campaigns for a performance marketing agency serving higher education and nonprofits. Optimizing audiences, creative, and conversions.
Responsibilities
- Own the strategy, performance, and optimization of paid social campaigns across a portfolio of education-focused clients
- Lead Paid Social strategy and execution across Meta, LinkedIn, TikTok, and other relevant social channels
- Develop audience strategies using demographics, behaviors, interests, first-party data, and campaign objectives
- Build, launch, and optimize prospecting, retargeting, and conversion-focused campaigns
- Partner with Creative teams on ad concepts, hooks, messaging, formats, and creative testing
- Analyze creative performance and identify effective hooks, messages, visuals, and formats
- Establish testing frameworks across audiences, creative, messaging, placements, and campaign structures
- Monitor CPM, CTR, CPC, conversion rate, CPA/CPL, and ROAS
- Identify creative fatigue and recommend new concepts and variations
- Translate campaign and creative performance data into insights and actionable recommendations
- Collaborate with Analytics and Account Services on tracking, reporting, and attribution
- Stay current on platform updates, ad formats, audience targeting capabilities, and paid social trends
- Collaborate with Account Services, Analytics, Creative, and Paid Media teams
- Participate in introductory, Paid Search, team, and leadership interviews
Requirements
- 4+ years of hands-on Paid Social experience, ideally within an agency or multi-account environment
- Strong expertise across platforms such as Meta Ads Manager, LinkedIn Ads, TikTok Ads, or similar
- Proven experience managing performance-focused paid social campaigns with meaningful budgets
- Strong understanding of audience development, creative strategy, and conversion-focused advertising
- Demonstrated ability to identify what makes creative perform and translate those insights into new testing opportunities
- Experience developing and managing structured creative and audience testing programs
- Strong analytical skills and ability to connect creative and audience performance with business outcomes
- Experience optimizing campaigns for lead generation, inquiries, applications, enrollments, donations, or other conversion-focused goals
- Strong understanding of CPM, CTR, CPC, CVR, CPA/CPL, and ROAS
- Excellent client-facing and presentation skills
- Strong organizational skills and ability to manage multiple accounts and campaigns simultaneously
- Strong written and spoken English communication skills
Benefits
- Fully remote work environment
- Competitive compensation based on experience and scope
- Opportunity to work on mission-driven campaigns that directly impact education and student growth
- Collaborative, high-performance culture focused on innovation, service, and continuous improvement
- Strong opportunities for leadership growth and strategic ownership
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Degree requirement
No Education Requirement
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