Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Tracking Specialist managing GTM, GA4, pixels, and conversion APIs for an education and nonprofit marketing agency. Ensuring accurate, privacy-compliant measurement across client campaigns.
Responsibilities
- Deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager
- Build and maintain data layers with the Web Services team
- Manage GTM container structures, triggers, and variables across multiple clients
- Implement server-side tagging where it improves measurement accuracy
- Connect website activity to Meta, Google Ads, TikTok, LinkedIn, and Snapchat
- Configure standard and custom conversion events and maintain GA4 event tracking
- Partner with Paid Media and Web Services teams on campaign and landing-page launches
- Audit and debug broken tags, dropped events, and data discrepancies
- Troubleshoot mismatches between ad platforms, GA4, and CRM systems
- Run routine tag health audits and verify events before campaign launches
- Manage cookie consent banners and consent mode configuration
- Keep tracking aligned with GDPR, CCPA, and other privacy regulations
- Monitor platform and browser changes affecting tracking durability
- Maintain tagging plans, naming conventions, and QA checklists
- Translate business requirements into functional tracking solutions
- Document technical setups for internal teams
Requirements
- 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment
- Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging
- Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms
- Working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn
- Hands-on GA4 experience, including event configuration, key events, and DebugView
- Comfort with HTML, CSS selectors, and basic JavaScript
- Skilled use of GTM Preview mode and browser developer tools
- Understanding of GDPR, CCPA, and consent management platforms
- Strong communication skills for explaining technical tracking concepts to non-technical audiences
- Education marketing experience is especially valued
- Interest in or familiarity with AI/LLM tools for tracking audits, data-layer validation, server-side tagging, conversion modeling, or technical documentation is a bonus
Benefits
- Remote role with the flexibility that comes with a distributed, async-friendly team
- Competitive compensation based on experience and location
- High-visibility role on a scaling Data & Analytics team
- Ownership of tracking infrastructure
- Direct impact on measurement for education and nonprofit partners
- Team-oriented culture focused on results and continuous improvement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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