Director, Marketing Data Program Management

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About the role

  • Director of Marketing Data Program Management at BLEND360 overseeing data initiatives and fostering collaboration between Marketing, Technology, and Analytics teams.

Responsibilities

  • Own and lead the monthly Marketing Data Decision Forum — engaging Marketing, Technology, and Analytics leadership to surface decisions, document outcomes, and drive follow-through with accountability.
  • Design and maintain decision frameworks governing data sources, identity resolution, profile management, and campaign dependencies, including explicit ownership assignment where ambiguity exists.
  • Establish a formal intake and evaluation process for new data requests, replacing ad hoc submission with structured, defensible routing and prioritization.
  • Proactively identify, escalate, and manage risks, blockers, and tradeoffs before they impact delivery — keeping executive stakeholders informed and decisions ahead of issues.
  • Maintain a single, continuously updated view of the entire in-flight data initiative portfolio — encompassing status, ownership, dependencies, and sequencing across parallel workstreams.
  • Synthesize input from Marketing, Technology, and Analytics teams into a coherent, living roadmap explicitly connected to business value outcomes — not just delivery milestones.
  • Communicate program status, priority shifts, and strategic implications to executive and working-level audiences with the context and confidence of a trusted advisor.
  • Partner with delivery teams to ensure alignment on priorities, expected outcomes, and work sequencing — promoting consistent, repeatable program management standards across the organization.
  • Produce and maintain the authoritative program artifacts: initiative portfolio, governance and cadence documentation, risk and decision logs, and executive communications.
  • Lead steering committee preparation, facilitation, and follow-through — ensuring executive stakeholders are equipped to make decisions and act with confidence.
  • Build trusted relationships across VP and C-suite levels, operating as a credible, objective voice capable of navigating organizational dynamics and competing agendas.
  • Translate technical complexity into executive-ready narratives — bridging the language gap between data and engineering teams and business leadership.

Requirements

  • 8+ years of progressive experience in enterprise program management, product management, or strategic operations — with a demonstrated track record of leading complex, cross-functional programs at scale.
  • Proven experience owning governance structures, decision forums, and executive-level communications in large, matrixed organizations.
  • Strong business and technical fluency — capable of engaging credibly with both marketing and data/engineering teams without being dependent on either.
  • Demonstrated ability to build and manage a living program roadmap across multiple parallel workstreams, balancing competing priorities against business outcomes.
  • Experience operating in ambiguous, high-stakes environments where structure doesn't yet exist — and the ability to create it.
  • Exceptional written and verbal communication skills, including executive-level storytelling, stakeholder briefings, and structured documentation.
  • Experience with data platforms, marketing technology ecosystems (CRM, CDP, identity resolution, campaign management), or large-scale digital transformation programs.
  • Bachelor’s degree in Business, Marketing, Information Systems, or related field; advanced degree or MBA preferred.

Benefits

  • Employees can work remotely

Job type

Contract

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

RemoteCanada

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