Senior Analyst, Project Manager at CBC/Radio-Canada overseeing advertising campaigns for Canadian content. Collaborating with creative teams and managing project logistics in hybrid arrangements.
Responsibilities
Plan, manage and coordinate the creation and production of advertising and promotional campaigns
Oversee assets for Radio‑Canada’s channels and platforms as well as external media (video, print, digital and social media)
Brief creative teams and manage the production of on‑air promos for drama and variety programming
Partner with designers, directors and production staff to ensure high‑quality, efficient delivery that meets established marketing objectives
Work closely with the Marketing Strategy team to ensure campaigns are deployed effectively and aligned with corporate goals
Develop creative briefs in collaboration with the Senior Creative Manager, ensuring all stakeholders clearly understand each project
Ensure the creative team develops visuals that align with brand and product standards
Manage and supervise the production of communication tools and promotional materials (video, print or digital)
Coordinate all logistical elements for project execution (gather client needs, estimate costs, obtain quotes, establish timelines, determine team availability and secure necessary approvals)
Collaborate with in‑house teams and external partners to develop high‑performing, creative marketing communications projects that meet strategic objectives
Address challenges with project participants, recommend solutions and provide updates on project progress or changes
Provide recommendations to programming teams to ensure maximum exposure for projects and content
Requirements
Bachelor’s degree in communications or a related field
Five (5) or more years’ experience in project management and advertising production environments
Strong understanding of the production process for on‑air promos and advertisements across all external platforms
Proven ability to plan, organize and prioritize projects
Solid knowledge of the video streaming market (OTT platforms), television market and Radio‑Canada’s content ecosystem
Ability to be versatile, flexible, independent and adaptable to change
Excellent organizational skills, diligence, tact and a collaborative, team‑oriented attitude
Excellent command of spoken and written French
Ability to engage teams, communicate effectively and foster a collaborative environment
Ability to manage several large projects simultaneously
Capacity to work in a high‑pressure, tight‑deadline environment
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