Major Account Manager selling Arista’s cloud, data - center, and networking solutions to Toronto enterprise accounts. Driving sales strategy, executive relationships, channel partnerships, and account growth across Ontario.
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Senior Manager, Account Based Marketing
Posted 2 months ago
About the role
- Account-Based Marketing Manager executing targeted marketing programs for academic accounts at Riipen. Collaborating with sales to engage key stakeholders and support revenue growth.
Responsibilities
- Develop Riipen’s account-based marketing strategy for the academic market.
- Partner with Sales to define target accounts, account tiers, buying committees, and campaign priorities.
- Build and execute one-to-one, one-to-few, and one-to-select-many campaigns across email, paid media, content, events, webinars, and sales outreach.
- Use HubSpot, CRM data, account engagement, and intent signals to identify opportunities and trigger timely marketing and sales actions.
- Create targeted messaging and campaign briefs in partnership with Brand and Communications.
- Equip Sales with account insights, relevant content, outreach recommendations, and follow-up plays.
- Partner with Marketing Operations on segmentation, workflows, scoring, automation, attribution, and reporting.
- Measure account engagement, stakeholder coverage, meetings, pipeline creation, stage progression, and influenced revenue.
- Test and refine targeting, messaging, channels, and campaign formats to improve results.
Requirements
- Experience leveraging AI agents to maximize production and programming to meet at speed
- Five or more years of experience in B2B marketing, demand generation, growth marketing, or account-based marketing.
- Experience developing and executing account-based programs for complex or multi-stakeholder sales cycles.
- Strong hands-on experience with HubSpot, including segmentation, workflows, campaigns, automation, and reporting.
- Experience using intent data, engagement signals, and account intelligence to prioritize and activate accounts.
- A clear understanding of how marketing supports pipeline, sales progression, and revenue.
- Strong campaign planning, writing, project management, and analytical skills.
- The ability to move between strategic planning and hands-on execution.
- A collaborative approach and experience partnering closely with Sales.
- Bonus Points:
- Experience in edtech, higher education, workforce development, SaaS, or marketplace businesses.
- Familiarity with academic buying committees, procurement processes, and institutional budget cycles.
- Experience building an ABM program from an early stage.
- Experience with paid account targeting, data enrichment, website personalization, or ABM platforms.
Benefits
- 🌐 Remote/travel working opportunities (when appropriate)
- 🏖️ 4 weeks of annual vacation
- 🤕 Paid sick leave
- 🏥 Extended Health and Dental benefits from your first day
- 💻 We will ensure you have a great work-from-home setup
- 📚 Learning & Development Stipend after 6 months of employment
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