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Staff Program Manager, Marketing Enablement
Posted 2 days ago
About the role
- Staff Marketing Enablement Program Manager building AI-first processes, tools, and measurement systems. Enabling Clio’s legal technology marketing team through automation, playbooks, and data.
Responsibilities
- Design and build AI-first marketing enablement processes
- Understand the current technology stack, processes, and challenges
- Evaluate and pilot tools and build custom workflows and integrations
- Set up governance and access controls for safe usage
- Instrument adoption and measure whether processes are sticking
- Develop a roadmap for department-wide opportunities including AI transformation, new-hire onboarding, and acquisition integration
- Design systems with feedback loops to improve programs over time
- Identify capability gaps using data
- Build self-serve resources, certification tracking, and learning tools
- Build and maintain playbooks, SOPs, and lightweight internal tools
- Build dashboards and tracking for adoption rates, time-to-productivity, engagement, and qualitative signals
- Report to the Director, Marketing Strategy & Enablement
- Partner with IT and Legal to evaluate, procure, and safely deploy AI and productivity tools
- Collaborate with marketing sub-team leaders across demand generation, content, brand, SEO, and marketing operations
- Drive adoption within marketing functions
Requirements
- 8+ years in marketing, revenue, or GTM enablement, learning & development, marketing operations, or a closely related technical field
- Track record of building systems and tools, not just running programs
- Comfort with APIs, prompt engineering, and automation tools such as Zapier or Make
- Reading and writing code in Python or JavaScript is a huge asset
- Hands-on experience evaluating, piloting, and shipping generative AI tools into real workflows
- Understanding of marketing technology stacks, including CRM, marketing automation, analytics, content, and workflow tools
- Ability to design and run multiple initiatives with a high degree of autonomy
- Ability to explain technical decisions to non-technical stakeholders and program outcomes to engineers
- Ability to earn trust with individual contributors and senior leaders
Benefits
- Competitive, equitable salary
- Top-tier health benefits
- Dental insurance
- Vision insurance
- Hybrid work environment
- Flexible time off policy, with an encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
- Accessibility accommodations during the recruitment process
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