Affiliate and Influencer Program Manager scaling creator-driven sales across TikTok Shop, Amazon, and Shopify for Hadley Designs. Building program economics, systems, and creator success.
Responsibilities
Design and build one affiliate and creator program across TikTok Shop, Amazon, and Shopify
Define channel roles, economics, tracking, tiers, commissions, and incentives
Coach creators, oversee their success, run creator calls, provide feedback, and maintain engagement
Monitor platform changes, affiliate and creator models, and AI tools; test new approaches
Own sample spend, commissions, retainers, and measurement of sales and margin returns
Direct a sourcing team to maintain a pipeline of suitable creators
Recruit, develop, and retain top-performing affiliates and creators
Integrate effective creator content into paid media for Amazon and Shopify
Operate the program using CRM systems, documented processes, and AI-powered workflows
Report to the CEO
Grow affiliate-driven sales, program profitability, top-affiliate sales, creator consistency, and system-based program operations
Requirements
3+ years of experience in affiliate or influencer marketing for e-commerce brands
Built and scaled an affiliate or creator program for at least one other e-commerce brand, with demonstrable results
Hands-on experience running affiliate on at least two of TikTok Shop, Amazon, and Shopify, with the range to run all three
A point of view on where affiliate is going next, and one thing built ahead of the curve
Strong grasp of program economics, including commission structures, cost per creator, and margin
Experience coaching creators and leading a sourcing team or virtual assistants
AI capability, a CRM, and documented SOPs
Daily use of AI to increase productivity and understanding of how AI, CRM, and SOPs improve program operations
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