Vice President leading GS1 Canada's product portfolio and digital platforms. Building Product Management capability, driving adoption, commercial performance, and long - term growth.
About the role
- Senior Vice President building Coastal Community Credit Union’s digital growth and innovation business. Leading digital banking, AI, open banking, payments, marketing, and fintech initiatives to grow member relationships.
Responsibilities
- Partner with the CIDO to set the digital vision and strategy and lead its execution through the new digital line of business
- Align with the SVP, Technology & IT Operations to ensure robust technical delivery, operations, and security
- Lead and build the new digital line of business, translating the strategic plan into measurable digital growth, membership, and engagement outcomes
- Develop short- and long-term plans, business cases, and budgets for the digital portfolio
- Monitor performance against targets and reallocate investment to high-return opportunities
- Set the vision and multi-year roadmap for online, mobile, conversational, and emerging digital banking channels
- Drive personalization and self-service capabilities to deepen member relationships and increase digital adoption
- Build digital marketing and member-growth capabilities spanning acquisition, activation, engagement, retention, and cross-sell
- Partner with retail, small business, commercial, wealth management, and insurance leaders to embed digital capabilities
- Build and operate an innovation function from horizon scanning and ideation through validated pilots and scaled deployment
- Lead responsible adoption of AI and machine learning, including generative AI
- Develop and execute open banking and open data strategy in relation to Canada’s Consumer-Driven Banking framework
- Lead, supervise, coach, and develop the team and its leaders
Requirements
- Bachelor’s degree in business, finance, or related field required
- Minimum of twelve (12) years of progressive experience in the financial services industry or digital/technological product, including significant digital growth experience
- Minimum of ten (10) years of senior leadership experience with accountability for a significant product portfolio, business line, or comparable commercial mandate
- Success leading complex business environments, developing high-performing teams, and driving strategic growth
- Specialized expertise in the functional area of responsibility
- Success launching and scaling digital banking, payments, data/AI, or fintech-enabled products and partnerships
- Strong understanding of digital marketing and member-growth levers, including digital acquisition, personalization, lifecycle marketing, and performance analytics
- Proven knowledge of banking, wealth, and insurance operations, products, and applicable financial-institution regulations
- Strong understanding of open banking/consumer-driven banking, payments modernization, AI governance, and data privacy and protection requirements
Benefits
- Permanent position
- Remote work from anywhere in British Columbia
- Comprehensive total rewards package
- Work/life balance
- Substantial extended benefits package
- 11.75% employer-paid RRSP contribution
- Investments in education and training
- Banking perks
- Diversity, equality, inclusion, and belonging initiatives
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