Programmatic strategist driving ad - tech revenue and AI - powered client insights for Pelmorex, home of The Weather Network. Supporting sales, campaign optimization, forecasting, and data solutions.
About the role
- Paid Social Strategist managing LinkedIn and Meta campaigns for Directive Consulting’s B2B marketing clients. Developing strategies, optimizing budgets, and managing enterprise client relationships.
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Communicate weekly with vendors and operational partners to align tasks, work quality, and improvements
- Build quarterly client strategies
- Create, maintain, and optimize paid media campaign budgets
- Understand client positioning and unique value propositions
- Confirm accurate lead routing within a CRM
- Manage personal productivity and utilization
- Work with the Associate Director to achieve internal and client goals
- Understand and apply the value of Programmatic campaigns
- Drive cross-sells, upsells, and referrals through client relationships and professional networks
- Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI
- Manage approximately five mid-tier and enterprise accounts
- Meet department KPIs, including client growth and goal attainment
- Track client NSMs and Client Satisfaction scores
- Build client trust and relationships that support renewals
- Cross-sell services aligned with client goals
- Communicate results to client contacts and executives
- Make strategic decisions regarding account direction
Requirements
- 2+ years of experience at a performance/digital marketing agency
- Hands-on experience supporting B2B clients
- Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads and/or Meta Ads
- Understanding of LinkedIn and Meta ad units, including conversation ads, document ads, and CTV
- Proficiency with LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, 6sense, and related tools
- Strong understanding of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms
- Ability to drive and measure results via OCT
- Experience with audience segmentation by tier, job title, and similar criteria
- Proven, measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize, and manage multiple projects simultaneously
- Must travel to visit clients approximately once per year per client or as needed
- Must currently reside in Canada and be legally authorized to work in Canada
- Reliable internet access and a professional background
- Ability to remain stationary for extended periods and observe and interpret written and verbal communication
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you
- 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Headspace membership
- Physical therapy through Omada
- Fertility support through Carrott
- Thousands of Aaptiv virtual workouts
- Complimentary One Medical membership for primary and virtual care
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Birthday off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, scaling in total amount over time
- 100% virtual work from a home office
- PC or Mac available
- Travel to visit clients approximately once per year, per client or as needed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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