About the role

Senior Meta Strategist optimizing LinkedIn and Meta campaigns for Directive Consulting’s B2B marketing clients. Managing account strategy, budgets, targeting, and performance-driven growth.

Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Communicate weekly with vendors or operational partners about assigned tasks, work quality, and improvements
Build quarterly client strategies
Create, maintain, and optimize paid media campaign budgets
Understand client positioning and unique value propositions
Confirm accurate lead routing within a CRM
Manage personal productivity and utilization
Work with the Associate Director to achieve internal and client goals
Understand the value of Programmatic campaigns
Drive cross-sells, upsells, and referrals through client relationships and professional network
Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI
Manage approximately five mid-tier and enterprise accounts
Meet department KPIs, including client growth, goal attainment, client NSMs, and client satisfaction
Build client trust and relationships that create renewals
Cross-sell services aligned with client goals
Communicate results to client contacts and executives
Make strategic decisions for account direction
Travel to visit clients approximately once per year per client or as needed

2+ years of experience at a performance/digital marketing agency, supporting B2B clients hands-on
Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads or Meta Ads
Understanding of LinkedIn or Meta ad units, including conversation ads, document ads, and CTV
Proficiency with LinkedIn Campaign Manager or Meta Campaign Manager, ZoomInfo, 6sense, and similar tools
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive and measure results via OCT
Experience with audience segmentation by tier, job title, and similar criteria
Proven, measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Ability to organize, prioritize, and manage multiple projects simultaneously
Ability to travel to visit clients approximately once per year per client or as needed
Ability to work from a home office with reliable internet access
Must be able to remain stationary for extended periods and observe and interpret written and/or verbal communication
Must have current US work authorization without sponsorship and currently reside in the US

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you
50% employer contribution for dependents
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Fertility support through Carrott
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Remote work from anywhere in the US
Option to use state-of-the-art offices in Irvine, California
PC or Mac available