Marketing Manager executing Robert Half Canada partnership, sponsorship, and event programs. Coordinating national campaigns, vendors, budgets, stakeholders, and post-event reporting.
Responsibilities
Manage day-to-day coordination of Robert Half Canada partnership and sponsorship activities
Evaluate partnership opportunities, renewals and sponsorship packages and document recommendations
Maintain relationships with external partners, associations and vendors
Coordinate partnership deliverables including newsletter placements, digital advertising, thought leadership, speaking engagements and networking activations
Track partnership commitments, timelines, assets and outcomes
Plan and execute national and regional marketing events, webinars, executive programs, conferences and sponsorship activations
Coordinate event logistics including venues, catering, registration, production schedules, audiovisual requirements, signage, speakers and onsite execution
Shape event objectives, target audiences and programming with marketing, field teams and business leaders
Coordinate speakers, moderators and panelists, including briefing materials, prep calls, run-of-show documents and presentations
Identify delivery risks and develop contingency plans
Coordinate event and partnership marketing assets across email, registration pages, social media, event collateral, sales enablement and post-event communications
Collaborate with Content, PR, Social and Sales Enablement teams on timely, on-brand materials
Support pre-event promotion, onsite engagement and post-event follow-up
Ensure partner and Robert Half brand requirements are accurately reflected
Serve as day-to-day contact for internal stakeholders, external partners and vendors
Develop project plans, timelines, status updates and briefing materials
Track event and partnership budgets, invoices, contracts and accruals
Coordinate with venues, suppliers, speakers and strategic partners
Compile post-event and partnership results and identify process improvements
Requirements
Bachelor’s degree in marketing, Communications, Business or related discipline, or equivalent experience
8–10 years of experience in marketing, strategic partnerships, event marketing or experiential marketing
Hands-on experience planning and executing B2B or professional services events, webinars and/or sponsorship activations
Experience coordinating vendors, budgets, contracts, timelines and event logistics
Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously
Excellent written, verbal and presentation skills, with strong attention to quality and detail
Comfortable working with senior stakeholders and external partners in a professional, service-oriented manner
Experience measuring marketing performance, event outcomes or partnership value is an asset
Professional services, financial services or B2B marketing experience is considered an asset
Bilingual English/French is considered an asset
Successful completion of a background check
Benefits
Discretionary annual bonus
Hybrid work arrangement
Equal employment opportunities
Reasonable accommodation support for applicants with disabilities
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