Analyste de données principal modernisant les plateformes et pipelines de données d’EDC, société financière publique canadienne. Traduction des besoins opérationnels en modèles, règles de transformation et récits utilisateurs.
About the role
- Growth Data Analyst responsible for marketing analytics for Invoice Simple and Joist at EverPro. Building data infrastructure and insights to optimize marketing performance and growth strategies.
Responsibilities
- Build and maintain a unified, reliable dataset for marketing performance metrics (spend, leads, subscriptions, revenue)
- Partner with Data Engineering to design and QA pipelines that connect ad platforms, CDP, and subscription data
- Define marketing taxonomy and naming conventions to ensure data consistency across tools
- Build self-serve dashboards for spend, ROI, and funnel performance using Looker or equivalent BI tools
- Develop frameworks for forecasting and budgeting marketing spend and expected ROI
- Support leadership with recurring marketing performance reviews and ad-hoc analyses
- Analyze acquisition efficiency, CAC trends, and channel mix performance
- Identify data-driven opportunities to improve marketing ROI
- Partner with Finance to reconcile spend and revenue and ensure data alignment
- Participate actively in growth strategy development and planning sessions
- Provide data-driven insights to shape strategic direction
- Partner with Growth Lead on strategic decision making
Requirements
- 4+ years of experience in marketing or growth analytics, preferably in a SaaS or consumer app environment
- Strong SQL skills and experience building datasets for performance reporting
- Experience working with marketing data (Google Ads, Meta, Apple Search Ads, etc.) and integrating with BI tools
- Proficiency in data visualization (Looker, Tableau, Power BI)
- Strong understanding of acquisition funnels, attribution, and unit economics (CAC, payback, LTV)
- Ability to translate messy, complex data into actionable insights and scalable tools
- Experience collaborating with cross-functional teams (Marketing, Finance, Data Engineering)
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match
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