Growth Data Analyst responsible for marketing analytics for Invoice Simple and Joist at EverPro. Building data infrastructure and insights to optimize marketing performance and growth strategies.
Responsibilities
Build and maintain a unified, reliable dataset for marketing performance metrics (spend, leads, subscriptions, revenue)
Partner with Data Engineering to design and QA pipelines that connect ad platforms, CDP, and subscription data
Define marketing taxonomy and naming conventions to ensure data consistency across tools
Build self-serve dashboards for spend, ROI, and funnel performance using Looker or equivalent BI tools
Develop frameworks for forecasting and budgeting marketing spend and expected ROI
Support leadership with recurring marketing performance reviews and ad-hoc analyses
Analyze acquisition efficiency, CAC trends, and channel mix performance
Identify data-driven opportunities to improve marketing ROI
Partner with Finance to reconcile spend and revenue and ensure data alignment
Participate actively in growth strategy development and planning sessions
Provide data-driven insights to shape strategic direction
Partner with Growth Lead on strategic decision making
Requirements
4+ years of experience in marketing or growth analytics, preferably in a SaaS or consumer app environment
Strong SQL skills and experience building datasets for performance reporting
Experience working with marketing data (Google Ads, Meta, Apple Search Ads, etc.) and integrating with BI tools
Proficiency in data visualization (Looker, Tableau, Power BI)
Strong understanding of acquisition funnels, attribution, and unit economics (CAC, payback, LTV)
Ability to translate messy, complex data into actionable insights and scalable tools
Experience collaborating with cross-functional teams (Marketing, Finance, Data Engineering)
Benefits
Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust wellness benefits, including an annual wellness stipend
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Registered Retirement Savings Plan (RRSP) with 4% company match
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