Growth Marketing Manager driving Joist’s SaaS acquisition engine for trades and home - service professionals. Owning paid media, funnel strategy, forecasting, and cross - platform growth.
About the role
- Growth Marketing Manager driving Joist’s B2B SaaS acquisition engine at EverCommerce. Owning paid media strategy, forecasting, experimentation, and cross-platform growth across Web, iOS, and Android.
Responsibilities
- Own the strategy and performance for new customer acquisition across paid social, paid search, display, affiliate/partnerships, and emerging channels
- Act as the primary strategic partner and day-to-day contact for the internal paid media team
- Set priorities, budget allocation, and channel mix for a multi-million-dollar annual media investment
- Build and own quarterly and annual growth plans across Web, iOS, and Android
- Monitor CAC, conversion rates, pacing, and channel-level ROI; identify risks and reallocate investment
- Own acquisition forecasting for traffic, signups, and paid conversion by channel and platform
- Orchestrate paid media, SEO, app store/ASO, and other channels toward shared goals
- Prioritize and sequence cross-channel funnel experiments
- Partner with Analytics on measurement, instrumentation, dashboards, reporting, and forecasting
- Provide strategic direction and shared oversight for SEO and Growth Analytics functions supporting Joist
- Translate performance data into insights, recommendations, and forward-looking strategy for marketing leadership
- Own acquisition performance reporting and regular business reviews across Web, iOS, and Android
- Partner with Product Marketing on positioning, feature launches, and product launches
- Coordinate acquisition handoff with Customer Marketing/Lifecycle for onboarding campaigns
- Represent growth and paid performance in marketing leadership discussions and planning cycles
Requirements
- 6+ years of experience in growth marketing, performance marketing, or digital marketing
- Meaningful experience owning a significant paid media budget; $10M+ preferred
- Ideally experience in B2B SaaS
- Proven track record setting and executing acquisition strategy and owning growth-plan results
- Strong experience partnering with or directly managing internal or agency paid media teams
- Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans
- Experience building and prioritizing a cross-channel experimentation roadmap
- Comfortable working across Web, iOS, and Android, including app-store dynamics and mobile attribution
- Strong analytical skills and fluency interpreting funnel and channel data
- Comfortable with GA4, Amplitude, Mixpanel, or similar tools
- Experience directing or closely partnering with SEO and analytics functions
- Excellent stakeholder management and ability to influence teams without direct reporting lines
- Strong executive communication skills
- Self-starter able to build credibility with cross-functional partners
- Nice to have: payments, fintech, or subscription/usage-based monetization experience
- Nice to have: mobile app growth/ASO experience
- Nice to have: familiarity with lifecycle/CRM platforms such as Braze
- Must be eligible to work without sponsorship
Benefits
- Flexibility to work where/how you want within your country of employment — in-office, remote, or hybrid
- Robust wellness benefits, including an annual wellness stipend
- 3 weeks of vacation to start
- Paid volunteer day of your choosing
- 2 floating holidays to celebrate anything of significance to you
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match
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