Director growing ABC Fitness partnerships, marketplace monetization, and revenue diversification. Building scalable growth programs for a global fitness software provider.
About the role
- Growth Marketing Manager driving Joist’s SaaS acquisition engine for trades and home-service professionals. Owning paid media, funnel strategy, forecasting, and cross-platform growth.
Responsibilities
- Own the strategy and performance for Joist’s new customer acquisition engine across paid social, paid search, display, affiliate/partnerships, and emerging channels
- Manage priorities, budget allocation, channel mix, and execution with the internal paid media team
- Build and own quarterly and annual growth plans across Web, iOS, and Android
- Monitor CAC, conversion rates, pacing, and channel-level ROI; reallocate investment to maximize efficient growth
- Own acquisition forecasting for traffic, signup, and paid conversion by channel and platform
- Orchestrate paid media, SEO, app store/ASO, and other channels toward shared growth goals
- Prioritize and sequence cross-channel funnel experiments
- Partner with Analytics on measurement, instrumentation, dashboards, and reporting
- Provide strategic direction and shared oversight for SEO and Growth Analytics functions supporting Joist
- Translate performance data into insights, recommendations, and forward-looking strategy for marketing leadership
- Own regular reporting and business reviews for acquisition performance across Web, iOS, and Android
- Partner with Product Marketing on positioning, features, and product launches
- Coordinate acquisition handoff with Customer Marketing/Lifecycle for post-signup onboarding campaigns
- Represent growth and paid performance in marketing leadership discussions and planning cycles
Requirements
- 6+ years of experience in growth marketing, performance marketing, or digital marketing
- Meaningful experience owning a significant paid media budget; $10M+ preferred
- Proven track record setting and executing acquisition strategy and owning growth-plan results
- Strong experience partnering with or directly managing internal or agency paid media teams
- Strong track record owning acquisition/growth forecasting and translating forecasts into channel-level plans
- Experience building and prioritizing a cross-channel experimentation roadmap
- Comfortable working across Web, iOS, and Android, including app store dynamics and mobile attribution
- Strong analytical skills and fluency interpreting funnel and channel data
- Comfortable with GA4, Amplitude, Mixpanel, or similar tools
- Experience directing or closely partnering with SEO and analytics functions
- Excellent stakeholder management and ability to influence teams without direct reporting authority
- Strong executive communication skills
- Self-starter able to build credibility with cross-functional partners
- Nice to have: experience in payments, fintech, or subscription/usage-based monetization models
- Nice to have: experience with mobile app growth/ASO
- Nice to have: familiarity with lifecycle/CRM platforms such as Braze
- Must be eligible to work without sponsorship
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package
- Annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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