Resume Score

Check how well your resume matches this job before you apply.

Sign in to check score

About the role

  • Remote Demand Generation Manager driving AI-first B2B campaigns for Fresche’s IBM i modernization business. Owning MOFU programs, multi-channel demand, and attributable pipeline.

Responsibilities

  • Lead creative development, including big ideas, messaging, campaign concepts, voice, and design
  • Build middle- and bottom-of-funnel programs including assessments, ROI tools, case studies, demos, and executive briefings
  • Own nurture, account-level scoring, and MQL-to-opportunity conversion
  • Automate research, segmentation, personalization, campaign builds, and reporting using AI
  • Orchestrate paid, organic, community, SEO/AEO, third-party, events, podcasts, webinars, and direct mail channels
  • Partner with Product Management to turn roadmap, positioning, and customer proof into offers and campaigns
  • Drive demand for net-new logos, installed-base expansion, and joint campaigns with IBM, Microsoft, and channel partners
  • Build end-to-end campaigns in HubSpot with clean tracking and align with BU Sales on lead definitions and hand-off
  • Report pipeline, ROI, and conversion to leadership and determine investment priorities
  • Deliver first-year outcomes including a BU demand plan, fresh creative direction, AI-automated workflow, live MOFU programs, measurable conversion lift, and attributable pipeline

Requirements

  • 5+ years in B2B demand generation
  • Record of moving buyers through MOFU into qualified pipeline
  • Creative, out-of-the-box thinker with a portfolio
  • Strong eye for design and sharp editorial voice
  • Experience using AI to scale output while raising quality
  • Hands-on experience across paid, organic, SEO/AEO, and third-party channels
  • Understanding of how AI is changing search
  • Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles
  • Experience partnering with Product Management, Sales, and channel partners
  • Strong proficiency in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager
  • Fluent in funnel data

Benefits

  • Permanent employment
  • Remote work arrangement

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Cloud

Location requirements

RemoteCanada

Report this job

Found something wrong with the page? Please let us know by submitting a report below.