Remote Demand Generation Manager driving AI-first B2B campaigns for Fresche’s IBM i modernization business. Owning MOFU programs, multi-channel demand, and attributable pipeline.
Responsibilities
Lead creative development, including big ideas, messaging, campaign concepts, voice, and design
Build middle- and bottom-of-funnel programs including assessments, ROI tools, case studies, demos, and executive briefings
Own nurture, account-level scoring, and MQL-to-opportunity conversion
Automate research, segmentation, personalization, campaign builds, and reporting using AI
Orchestrate paid, organic, community, SEO/AEO, third-party, events, podcasts, webinars, and direct mail channels
Partner with Product Management to turn roadmap, positioning, and customer proof into offers and campaigns
Drive demand for net-new logos, installed-base expansion, and joint campaigns with IBM, Microsoft, and channel partners
Build end-to-end campaigns in HubSpot with clean tracking and align with BU Sales on lead definitions and hand-off
Report pipeline, ROI, and conversion to leadership and determine investment priorities
Deliver first-year outcomes including a BU demand plan, fresh creative direction, AI-automated workflow, live MOFU programs, measurable conversion lift, and attributable pipeline
Requirements
5+ years in B2B demand generation
Record of moving buyers through MOFU into qualified pipeline
Creative, out-of-the-box thinker with a portfolio
Strong eye for design and sharp editorial voice
Experience using AI to scale output while raising quality
Hands-on experience across paid, organic, SEO/AEO, and third-party channels
Understanding of how AI is changing search
Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles
Experience partnering with Product Management, Sales, and channel partners
Strong proficiency in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager
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