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About the role

  • Google Ads strategist owning DTC and eCommerce accounts for Sweat Pants Agency. Managing full-funnel growth, attribution, and client relationships worldwide.

Responsibilities

  • Own a set of DTC and eCommerce Google Ads accounts end to end
  • Act as strategist, media buyer, and direct client point of contact
  • Manage monthly budgets ranging from $5,000 to well into six figures
  • Present results, plans, and reasoning directly to clients
  • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
  • Create Loom audits for clients
  • Separate brand and non-brand performance and manage them as distinct businesses
  • Analyze PMax performance, including branded versus incremental volume
  • Audit Google's auto-applied recommendations, assets, and sitelinks
  • Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery
  • Manage tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
  • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
  • Build landing pages, scripts, and reporting solutions
  • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
  • Communicate directly with clients, run calls, write updates, and defend account decisions

Requirements

  • Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
  • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
  • Specific experience with Shopping and PMax, not only Search
  • Fluency in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
  • Bing experience is a nice to have
  • AI-native; already using Claude or an equivalent as a working tool
  • Ability to build and ship a landing page using Claude or an equivalent
  • Native or near-native English communication skills
  • Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively
  • Ability to work during US Eastern business hours for client calls
  • Ability to work autonomously and take ownership of accounts and client relationships
  • Shopify store experience or Meta advertising experience is a bonus

Benefits

  • Remote work worldwide
  • Flexible schedule; no time clock
  • Autonomy and trust from day one
  • Fast feedback
  • Opportunities for professional growth into senior strategy
  • Increased responsibility based on performance
  • Work on real brands with real budgets
  • Aggressive testing and rapid learning
  • Influence over how Google is run across the agency

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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