Google Ads strategist owning DTC and eCommerce accounts for Sweat Pants Agency. Managing full-funnel growth, attribution, and client relationships worldwide.
Responsibilities
Own a set of DTC and eCommerce Google Ads accounts end to end
Act as strategist, media buyer, and direct client point of contact
Manage monthly budgets ranging from $5,000 to well into six figures
Present results, plans, and reasoning directly to clients
Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
Create Loom audits for clients
Separate brand and non-brand performance and manage them as distinct businesses
Analyze PMax performance, including branded versus incremental volume
Audit Google's auto-applied recommendations, assets, and sitelinks
Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery
Manage tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
Build landing pages, scripts, and reporting solutions
Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
Communicate directly with clients, run calls, write updates, and defend account decisions
Requirements
Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
Specific experience with Shopping and PMax, not only Search
Fluency in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
Bing experience is a nice to have
AI-native; already using Claude or an equivalent as a working tool
Ability to build and ship a landing page using Claude or an equivalent
Native or near-native English communication skills
Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively
Ability to work during US Eastern business hours for client calls
Ability to work autonomously and take ownership of accounts and client relationships
Shopify store experience or Meta advertising experience is a bonus
Benefits
Remote work worldwide
Flexible schedule; no time clock
Autonomy and trust from day one
Fast feedback
Opportunities for professional growth into senior strategy
Increased responsibility based on performance
Work on real brands with real budgets
Aggressive testing and rapid learning
Influence over how Google is run across the agency
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