Senior Demand Generation Manager

Posted 3 days ago

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About the role

  • Senior Demand Generation Manager driving account-based pipeline for Trulioo, a global digital identity verification platform. Owning campaigns, events, attribution, and AI-enabled growth workflows.

Responsibilities

  • Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels
  • Own net new mid-market and enterprise acquisition
  • Co-own the acquisition funnel target with sales
  • Track funnel performance daily and partner with sales development leadership to convert demand into qualified pipeline
  • Build and maintain attribution and lead-scoring models with marketing operations
  • Report weekly and monthly on acquisition pipeline performance
  • Make program and channel investment decisions, including cutting underperforming spend
  • Lead the events team and make events pipeline-accountable
  • Manage the external paid digital acquisition agency and its performance
  • Own messaging, assets, and ideal customer profile definition with product marketing and content
  • Leverage AI and emerging technologies to improve productivity and streamline workflows
  • Build and direct AI-enabled workflows across campaigns, targeting, and personalization
  • Review AI workflow outputs against pipeline results before scaling

Requirements

  • Bachelor's degree in marketing, business, or a related field, or equivalent experience
  • 8+ years in B2B SaaS demand generation or growth marketing
  • Experience selling specifically into mid-market and enterprise accounts
  • Strong cross-functional operating skill with sales, product marketing, content, and marketing operations
  • Ability to operate across enterprise buying committees and faster-moving mid-market cycles
  • Track record of building demand generation and account-based marketing strategy from the ground up
  • Experience co-owning a pipeline or revenue number with sales
  • Hands-on fluency building and defending attribution and lead-scoring models
  • Experience managing an agency relationship with performance accountability
  • Working knowledge of Marketo and Salesforce
  • Demonstrated use of AI that drove a growth outcome
  • Willingness/ability to use AI responsibly, securely, and compliantly
  • Nice to have: fintech, identity, compliance, or another regulated B2B background
  • Nice to have: experience with Demandbase, 6sense, or comparable account-based marketing platforms
  • Nice to have: experience with Clay or no-code automations connecting CRM, enrichment, and outbound systems

Benefits

  • Health, dental, and vision coverage
  • Retirement plans with company match
  • Paid time off
  • Parental leave
  • Annual education & training stipend equivalent to $1,000 in local currency
  • Flexible hybrid working environment
  • Weekly lunches and quality coffee
  • Regular social events
  • Parent rooms at many locations
  • On-site gyms at many locations
  • Comfortable lounges and adaptable workstations
  • Wellness workshops and events
  • Complimentary Headspace subscription
  • Employee Resource Groups
  • Trust, autonomy, and professional and personal growth opportunities

Job type

Full Time

Experience level

Senior

Salary

CA$120,000 - CA$145,000 per year

Degree requirement

Bachelor's Degree

Location requirements

HybridVancouverCanada

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