Google Ads Specialist optimizing Search, Display, Shopping, and Performance Max campaigns for Huzzle’s global client companies. Improving ROAS, conversions, and advertising performance through data - driven testing.
About the role
- Senior Paid Media Manager owning paid search and social campaigns for Managed.com’s business technology brands. Optimizing six-figure budgets, attribution, creative testing, and AI-enabled workflows.
Responsibilities
- Own paid media strategy and hands-on execution across the managed.com portfolio of brands
- Build and execute paid media strategies across Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, X Ads, and other relevant channels
- Plan, allocate, and optimize annual six-figure advertising budgets across paid channels
- Set campaign KPIs, monitor pacing and performance, and report results and optimization recommendations to leadership
- Manage keyword research, competitive analysis, bid strategies, and campaign structures across audiences, regions, and devices
- Develop and refine audience targeting using first-party and third-party data
- Create and refine ad copy and creative, and run A/B tests across advertisements, landing pages, and campaign concepts
- Analyze customer journeys, conversion paths, and campaign attribution to identify and implement performance improvements
- Use the company’s internal AI-connected paid media system and other AI workflows to review performance, streamline work, and support optimization decisions
- Partner with web development to improve conversion tracking and landing-page performance, including GA4 and Google Tag Manager
- Coordinate paid and organic search strategies with content and SEO partners
- Develop and maintain controls that reduce click-fraud risk
- Manage external agencies and vendors
- Share paid media best practices with the broader team
- Support other tasks or projects as assigned to meet team and business needs
Requirements
- 5+ years of experience managing paid media campaigns, including at least 2 years in a senior role
- Hands-on experience managing paid media platforms and personally managing annual advertising budgets of six figures or more; strategy-only or agency-oversight experience is not sufficient
- Expert knowledge of paid search, paid social, display, and remarketing
- Advanced analytical and attribution skills, including use of customer-journey and campaign data to improve conversion paths and performance
- Ability to design and interpret A/B tests involving ad copy, creative, and landing pages
- Strong skill in writing and refining effective ad copy and creative aligned with brand messaging
- Experience with marketing automation and CRM systems; comparable platforms acceptable
- Experience with, or demonstrated interest in, using AI to streamline workflows, review performance, and support campaign optimization
- Careful project management, clear recommendations, and effective presentation of performance data to leadership
- Ability to work independently, follow through from idea to results, proactively identify performance or tracking issues, and keep remote partners aligned
- Availability to work with US Eastern Time or similar hours and provide sufficient overlap with colleagues in North America and Europe when needed
- Experience with web hosting, SaaS, or similar B2B technology products is a plus
- Google Ads or Meta Blueprint certification is an additional asset
- Experience with GA4 and Google Tag Manager is an additional asset
- Familiarity with WordPress or a comparable CMS is an additional asset
- Experience working remotely is an additional asset
- Fluency in written and spoken English; other languages considered an asset
Benefits
- Remote-first work, with team members across many countries
- Competitive pay, benchmarked against the markets we hire in
- Room to grow, with real ownership of your work and support for professional development
- Flexibility in how and when you work, within the core hours your team needs
- Access to the AI tools you need to do your work, and the room to experiment with them
- Equal-opportunity employer
- Accommodations for people with disabilities at every stage of the hiring process
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