About the role

Demand Generation Campaign Manager driving paid, lifecycle, and event marketing for Maze’s user research platform. Optimizing funnel performance from lead generation through opportunity.

Responsibilities

Own day-to-day relationship with the paid media agency, including priorities, campaign briefs, creative and targeting review, and performance goals
Review LinkedIn and Google campaign results weekly and drive optimizations and new tests
Track paid spend against monthly and quarterly plans and recommend budget shifts
Design and run tests on new channels, creative, and messaging; report results and scaling recommendations
Report campaign performance to the marketing team
Develop email marketing programs through nurture tracks, triggered journeys, and campaign sends in HubSpot
Build segmented, behavior-based programs and test subject lines, content, and timing
Research, plan, and manage conferences, webinars, and field marketing events
Own event promotion, registration, logistics, follow-up, post-event playbooks, and lead routing
Track lead progression from Lead to MQL, Meeting, and Opportunity
Work with RevOps and SDR teams to identify and resolve lead-quality or routing problems

3–5 years of SaaS B2B demand generation or campaign marketing experience
Experience managing a paid media agency or partner
Ability to write clear campaign briefs, QA campaigns, and assess performance
Working knowledge of LinkedIn and Google Ads
Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform
Comfort with funnel metrics and data analysis
Strong organizational skills to manage multiple campaigns and events
Clear written communication for campaign copy and reporting
Experience with HubSpot and Salesforce (nice to have)
Experience working closely with SDR or sales teams (nice to have)
Familiarity with tools or audiences in the product, design, or research space (nice to have)

Health insurance with international coverage, vision, and dental; 100% of the team member premium paid
Free access to mental health care, unlimited virtual therapy sessions, and 24/7 resources
Life and Disability Insurance; 100% of the team member premium paid
Flexible time off
Meaningful equity
Company retreats, fully paid for by Maze
New MacBook paid for by Maze
Paid Family leave: 16 weeks for birth or adoptive parents
$500/month for dependent health insurance coverage, or flexible benefits spending if no dependents
$1,500 remote work setup fund
Flexible work schedule with self-managed working hours
Monthly Bonus.ly points redeemable for gift cards and more
Virtual social engagements throughout the year
SWAG
Open, transparent culture with virtual coffee chats and bi-weekly all-hands meetings