About the role

Manager, Paid Social growing Hush’s premium bedding ecommerce business through full-funnel campaigns. Owning creative testing, measurement, and budget optimization across major social platforms.

Responsibilities

Report to the Senior Manager, Performance Marketing
Own and grow Hush’s paid social program
Build and communicate a full-funnel paid social strategy driving efficient customer acquisition and revenue growth
Plan, build, and manage paid social campaigns across Meta, TikTok, Reddit, and emerging platforms
Own campaign performance end-to-end, including audience targeting, budget management, and stakeholder reporting
Analyze campaign data daily and optimize toward ROAS, CAC, and revenue goals
Own paid social creative strategy across static, video, UGC, motion, and carousel formats
Build and run creative testing roadmaps across concepts, hooks, formats, and messaging
Brief and test ad creative with the Creative team and provide performance insights and actionable feedback
Monitor creative fatigue and manage refresh cadence
Source and manage UGC creators, including creator briefs, usage rights, and paid-content preparation
Deploy UGC and creator content through Spark Ads and Partnership Ads
Support incrementality, conversion lift, and brand lift studies
Use marketing mix modelling alongside platform and attribution data to guide budget allocation
Liaise with Meta, TikTok, Pinterest, and Reddit partner teams
Collaborate with the Brand Manager and cross-functional brand, creative, ecommerce, and product teams

University Degree in Business, Marketing, Communications, or a related discipline
4-7 years of hands-on paid social experience, ideally at a DTC, ecommerce, or retail brand
Deep expertise in Meta Ads Manager
Hands-on experience with TikTok, Pinterest, and Reddit Ads
Solid understanding of the ecommerce funnel, pixel tracking, and attribution models
Proven track record of managing significant ad budgets and hitting performance targets
Experience owning paid social creative strategy and testing frameworks
Proven ability to find winning concepts across hi-fi and lo-fi static, video, and UGC
Hands-on experience with incrementality testing, conversion and brand lift studies, and MMM
Ability to turn testing results into budget and strategy decisions
Experience sourcing and briefing UGC creators through creator marketplaces or UGC platforms, including managing usage rights
Strong analytical, communication, presentation, and relationship-building skills
Highly organized with strong project management skills and attention to detail
Ability to partner cross-functionally with brand, creative, ecommerce, and product teams
Creative thinker able to bring in new ideas and test them independently