Analyste de données principal modernisant les plateformes et pipelines de données d’EDC, société financière publique canadienne. Traduction des besoins opérationnels en modèles, règles de transformation et récits utilisateurs.
About the role
- Senior Manager leading end-to-end marketing strategy in a global healthcare company. Combining brand leadership and business analytics to drive growth and optimize performance.
Responsibilities
- Lead the end-to-end marketing strategy, launch excellence, and lifecycle management across assigned brands within the Biopharma portfolio.
- Combine brand leadership and execution with business analytics to translate data-driven insights into commercial decisions.
- Lead development and execution of integrated annual brand plans, franchise strategy plans, and tactical marketing plans.
- Own end-to-end launch readiness, including launch readiness reviews (LRRs), pre-launch, and full launch execution with accountability for timelines and cross-functional alignment.
- Drive and optimize omni-channel marketing strategies across digital, field, and conference channels.
- Lead conference strategy, advisory boards, and HCP engagement initiatives aligned to brand objectives.
- Lead market research, competitive intelligence, and synthesis of customer insights generation.
- Develop and own forecasting models, demand plans, and long-range strategic forecasts.
- Own KPI tracking, dashboard reporting, and ongoing business performance monitoring.
- Drive sales team training, messaging alignment, and execution readiness.
Requirements
- Minimum 8-10+ years of experience in pharmaceutical marketing (required)
- Proven experience in: Product launches and lifecycle management
- Brand strategy and execution
- Commercial analytics, forecasting, and insights generation
- Strong understanding of pharmaceutical regulatory and compliance environment (e.g., PAAB)
- Experience working in cross-functional, matrix organizations
Benefits
- Company paid health and dental benefits that start on your first day of employment
- Company matched RRSP program
- Generous vacation plan with one extra day accrual for each year of service
- Paid float days and paid sick days
- Employee assistance program
- Casual office dress code
- Employee recognition program
- Perkopolis & Goodlife Discounts
- Professional growth and development opportunities
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