Senior Brand Manager shaping pro - focused brand strategy for Thumbtack’s home - services marketplace. Leading positioning, insights, creative direction, and AI - enabled brand content.
About the role
- Senior manager shaping Jobber’s talent brand and employee communications. Building EVP campaigns, employee storytelling, and People-program communications for a small-business software company.
Responsibilities
- Own how Jobber tells its people story externally to prospective talent and internally to employees
- Evolve the talent brand strategy and translate the Employee Value Proposition into campaigns, stories, and candidate experiences
- Work with Talent Attraction to create targeted approaches for priority audiences based on hiring priorities and talent market realities
- Build an employee storytelling program across owned and paid channels
- Set the editorial rhythm, channel strategy, and measurement approach
- Own the People team communications strategy
- Partner with the People team on communications for performance, compensation, benefits, engagement, learning, and employee lifecycle moments
- Build proactive communications plans for significant changes and equip managers with context and tools
- Establish communication standards, templates, and planning rhythms across the company
- Define internal communications success metrics and improve content, timing, and channels using employee feedback and engagement
- Develop a documented talent brand and internal communications strategy
- Strengthen and consistently communicate a differentiated EVP to priority candidates
- Operate a storytelling engine with an editorial calendar and regularly published work
- Communicate major People programs end to end
- Establish measurement baselines for talent brand and internal communications
Requirements
- Deep experience with employer brand, people team communications, and marketing or corporate communications
- Exceptional writing and editing skills
- Experience building strategy from nothing and executing it independently
- Credibility with senior stakeholders, including confidence to challenge a brief and recommend a different approach
- Fluency in audience segmentation, channel strategy, and campaign development
- Comfort with ambiguity and a bias toward building structure where none exists
- Experience using qualitative and quantitative insight to shape and evaluate the work
- Experience communicating organizational change or People programs to employee audiences
- Legally entitled to work in Canada
- Successful completion of a background check, including identity verification
- Based in Edmonton, Toronto, Vancouver, or Kitchener-Waterloo
- Able to attend the office at least 1 day per week according to the department schedule
Benefits
- Equity rewards / stock options
- Annual stipends for health and wellness
- Retirement savings matching in RRSP, TFSA or FHSA
- Extended health package with fully paid premiums for body and mind
- Dedicated talent development program
- Career coaching
- Career development opportunities
- Coaching, learning, and leadership programs
- Pre-approved travel expenses fully covered for one in-person interview
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Degree requirement
No Education Requirement
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