Technical Business Analyst translating business needs into requirements for Portage CyberTech’s digital trust, identity, privacy, and security software. Supporting backlog readiness, architecture, integrations, and delivery.
About the role
- Insights Analyst transforming web, journey, and survey data into actionable content marketing recommendations. Helping Knotch’s enterprise clients optimize performance through analytics and test-and-learn plans.
Responsibilities
- Master the Knotch One platform and transform complex data into compelling, actionable insights
- Analyze web analytics, journey analytics, and survey data, including qualitative and quantitative information
- Uncover meaningful patterns and insights behind the numbers
- Translate technical findings into clear recommendations aligned with client business goals
- Develop test-and-learn plans to optimize clients’ content and marketing strategies
- Collaborate with account teams to tailor reports, insights, and recommendations to client objectives
- Support client needs by communicating findings and answering technical questions
- Maintain data cleanliness, accuracy, and statistical validity
- Investigate data anomalies and uncover the reasons behind results
- Create dashboards, reports, and presentations that make complex data accessible
- Work within a Knotch Pod alongside an Account Director, Director of Client Outcomes, Customer Ops Specialist, and Analyst
- Help enterprise clients turn data into decisions and improve content and marketing performance
Requirements
- 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments
- Prior startup or growth-stage company experience working in fast-paced, agile environments
- SaaS platform experience understanding subscription business models and recurring customer relationships
- Required Google Analytics and Adobe Analytics; deep expertise with at least one, proficiency with both preferred
- Experience with data visualization tools like Tableau or Power BI
- Excel/Google Sheets mastery for data manipulation, analysis, and quality control
- SEO knowledge to interpret organic search performance and content discoverability metrics
- Experience with data analytics platforms such as Optimizely, Contentsquare, or Amplitude
- SQL for advanced data querying and analysis
- AI experience utilizing AI to code or create analysis
- Knowledge of GEO (Generative Engine Optimization)
- Data science methodologies
- A/B testing and UX design/testing experience
- Ability to translate data points into a cohesive story
- Experimental rigor and data cleanliness
- Precision and attention to detail
- Time management skills to juggle multiple client projects simultaneously
- Presentation ability and data storytelling
- Proactive attitude and collaborative mindset
- Curiosity and ability to understand the “why” behind data
- Commercial awareness connecting insights to business outcomes and revenue
- Strategic ability and foresight
- Degree in Data Science, Statistics, Business Analytics, or Marketing (or equivalent experience) is nice to have, but not mandatory
- Multiple analytics platform certifications are nice to have
- Eastern Time Zone location preferred
Benefits
- Comprehensive medical, dental, and vision insurance eligibility
- 401(k) plan
- Unlimited PTO
- 10+ company-paid holidays
- A daily company-wide break
- Fully remote work
- Work from anywhere in the U.S. or Canada
- Eastern time zone preferred
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