Digital Project Coordinator optimizing product experiences for higher conversions and improved customer journey at LawDepot. Collaborating with teams to drive data-informed decisions and implement initiatives.
Responsibilities
Champion product experiences that drive higher conversions, improve the customer journey, and accelerate business growth.
Manage the product questionnaire funnel roadmap, balancing quick optimization wins with long-term product, monetization, and user experience initiatives tied to measurable business outcomes
Identify, evaluate, and prioritize conversion rate optimization (CRO) opportunities through analytics, user research, experimentation, stakeholder feedback, and industry best practices
Define MVPs, feature requirements, success metrics, and prioritization rationale to support strategic roadmap planning and execution
Review existing experimentation, analytics, and optimization opportunities across key questionnaire funnel touchpoints to uncover high-value initiatives
Utilize internal CMS tools to understand platform capabilities, constraints, and implementation feasibility when scoping solutions and defining requirements
Partner closely with Design, Research, Development, Legal, Analysis, and UX Optimization teams to align priorities, support delivery, and ensure consistent measurement practices
Develop A/B testing strategies, analyze results, and translate findings into actionable recommendations and future roadmap opportunities
Define and monitor key performance indicators, including conversion rates, revenue impact, funnel completion, user engagement, and experiment outcomes
Create and maintain documentation of optimization best practices, project learnings, and experimentation insights to support ongoing team growth and knowledge sharing
Continuously evaluate opportunities to improve the customer experience while driving measurable business performance
Requirements
Post-secondary education in Project Management, Business, Marketing, Communications, Design, Library and Information Studies, or other relevant fields
Experience in Project Coordination, Product Management, Conversion Rate Optimization, Digital Optimization, or a related field
Proven ability to define, manage, and prioritize product roadmaps aligned with measurable business outcomes
Experience independently leading complex initiatives from discovery and planning through delivery, measurement, and iteration
Strong analytical and problem-solving skills, with the ability to leverage data, experimentation, and customer insights to inform decision-making
Excellent verbal and written communication skills
Strong organizational and prioritization skills, with the ability to manage multiple initiatives and distill complex information into clear, actionable plans
Experience designing, executing, and interpreting A/B tests or other digital experimentation methodologies
Demonstrated ability to collaborate effectively across cross-functional teams, including Design, Research, Development, Legal, Analytics, and Business stakeholders
Benefits
Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
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