Paid social performance manager driving Meta, TikTok, Pinterest, and Reddit campaigns for Silk & Snow's sleep products. Optimizing ROAS, CAC, and revenue through data - led creative and budget management.
About the role
- Senior Product Manager scaling Life360’s programmatic ads exchange and SSP capabilities. Driving ad monetization, integrations, reliability, and partner optimization for family safety products.
Responsibilities
- Own exchange operations and performance as the primary product owner for exchange-related issues, integrations, and reliability
- Ensure ongoing stability and rapid incident resolution with Engineering and Programmatic stakeholders
- Define and maintain the product vision and roadmap for programmatic and exchange offerings
- Align priorities with company goals, market trends, and leadership direction
- Drive monetization and exchange optimization through supply and demand dynamics, auction mechanics, pricing, formats, and partner mix
- Own and evolve programmatic integrations across OpenRTB, Prebid, and Google Open Bidding across Web, Mobile, and CTV
- Manage SSP, DSP, and technology integration partner relationships
- Troubleshoot complex partner issues and drive post-integration optimization
- Advocate internally for partner needs and constraints
- Evaluate industry shifts, including AI-driven buying and selling protocols
- Collaborate with Sales, Marketing, Finance, Legal, and Business Development teams
Requirements
- 5+ years of experience in Product Management within AdTech, with deep familiarity with programmatic advertising, SSPs, exchanges, and supply and demand dynamics
- Bachelor’s degree or equivalent practical experience required; advanced degree is a plus
- Deep familiarity with OpenRTB, Prebid (client-side and server-side), and Google Open Bidding
- Experience with troubleshooting, optimization, and integration best practices
- Experience with header bidding and auction dynamics, including latency, timeouts, bid caching, floors, demand routing, identity/consent signals, and win-rate optimization
- Experience across Web, Mobile, and CTV
- Proven track record of owning complex, high-scale platforms where operational excellence, reliability, and monetization are critical
- Ability to lead in ambiguous, fast-changing environments
- Experience working closely with Engineering teams on backlog ownership, sprint execution, and tradeoff decision-making
- Demonstrated success collaborating across Programmatic, Sales, Partnerships, Marketing, Finance, and Legal
- Ability to assess business and revenue impact, prioritize effectively, and drive decisions during incidents and high-pressure situations
- Excellent communication skills with technical and non-technical stakeholders, including senior leadership
- Strong analytical and problem-solving skills
- Experience representing a company externally with partners and at industry events
- Ability to stay current on market trends, competitive landscape, and emerging technologies
Benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
- Life and disability insurance and supplemental medical and dental plans for Canadian employees
- 401(k) plan with company matching program in the US
- RRSP with DPSP plan for Canadian employees
- Paid parental leave
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership Tile trackers
- Equity
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