Paid Search Manager leading Google Ads campaigns for a mission - driven higher - education marketing agency. Optimizing acquisition, conversions, budgets, and partner performance.
About the role
- Paid Social Manager building and optimizing B2B and ABM campaigns for Marketbridge’s go-to-market agency clients. Translating performance data into client recommendations and growth tests.
Responsibilities
- Develop paid social campaign strategy focused on B2B and account-based marketing
- Plan media, manage budgets, and monitor pacing
- Build and launch paid social campaigns in-platform, including audience setup, targeting, budget structure, creative trafficking, and pre-launch QA
- Manage daily and weekly optimizations, including bids, budgets, audiences, placements, creative rotation, and underperformer pausing
- Monitor pacing against flighted budgets and flag over- or under-delivery with recommendations
- Develop and execute account-based programs targeting defined account lists and buying committees
- Own weekly and monthly reporting narratives and communicate optimization recommendations directly to clients
- Partner with analytics on conversion tracking, pixel/tag implementation, and UTM governance
- Bring new ideas and test plans to clients
- Prioritize projects and meet deadlines
- Provide strategic guidance to clients and internal teams
- Support business development during sales pitches and scoping
Requirements
- 3-5+ years of hands-on paid social experience
- 2+ years of B2B paid social experience
- Experience with LinkedIn, Instagram, and Facebook; Reddit experience is a plus
- Demonstrated personal management of campaign execution and in-platform optimization
- B2B marketing experience required
- Account-based marketing expertise, including target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design
- Familiarity with ABM and intent platforms such as 6sense or Demandbase
- Experience managing budget pacing across multi-flight, multi-platform campaigns
- Working knowledge of conversion tracking implementation, including LinkedIn Insight Tag and Meta Pixel/CAPI
- Well-versed in data storytelling
- Comfortable in a client-facing role, presenting performance and defending optimization recommendations
- Comfortable experimenting with AI-enabled tools
- Must be eligible to work in Canada or the US without visa sponsorship
Benefits
- Flexible PTO
- Summer Fridays
- Paid parental leave (up to 16 weeks for birthing parents)
- Closed from Christmas to New Year’s
- Comprehensive medical benefits
- Free premium access to the Calm app
- 401(k) with a 3% company contribution (US Only)
- Life insurance
- Long-term disability coverage
- AD&D coverage
- Professional development fund ($500)
- Continuous learning programs
- Company-provided laptop and accessories
- Monthly Wi-Fi and cell stipend
- Exclusive discounts through Perkopolis
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