Paid Social Manager building and optimizing B2B and ABM campaigns for Marketbridge’s go-to-market agency clients. Translating performance data into client recommendations and growth tests.
Responsibilities
Develop paid social campaign strategy focused on B2B and account-based marketing
Plan media, manage budgets, and monitor pacing
Build and launch paid social campaigns in-platform, including audience setup, targeting, budget structure, creative trafficking, and pre-launch QA
Manage daily and weekly optimizations, including bids, budgets, audiences, placements, creative rotation, and underperformer pausing
Monitor pacing against flighted budgets and flag over- or under-delivery with recommendations
Develop and execute account-based programs targeting defined account lists and buying committees
Own weekly and monthly reporting narratives and communicate optimization recommendations directly to clients
Partner with analytics on conversion tracking, pixel/tag implementation, and UTM governance
Bring new ideas and test plans to clients
Prioritize projects and meet deadlines
Provide strategic guidance to clients and internal teams
Support business development during sales pitches and scoping
Requirements
3-5+ years of hands-on paid social experience
2+ years of B2B paid social experience
Experience with LinkedIn, Instagram, and Facebook; Reddit experience is a plus
Demonstrated personal management of campaign execution and in-platform optimization
B2B marketing experience required
Account-based marketing expertise, including target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design
Familiarity with ABM and intent platforms such as 6sense or Demandbase
Experience managing budget pacing across multi-flight, multi-platform campaigns
Working knowledge of conversion tracking implementation, including LinkedIn Insight Tag and Meta Pixel/CAPI
Well-versed in data storytelling
Comfortable in a client-facing role, presenting performance and defending optimization recommendations
Comfortable experimenting with AI-enabled tools
Must be eligible to work in Canada or the US without visa sponsorship
Benefits
Flexible PTO
Summer Fridays
Paid parental leave (up to 16 weeks for birthing parents)
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