Regional Manager leading Leica Biosystems’ cancer diagnostics sales across Eastern Canada. Driving revenue, pipeline growth, market share, and high - performing commercial teams.
About the role
- Gestionnaire média chez BAT, entreprise mondiale de produits du tabac et sans fumée. Pilotage de l’acquisition multicanale pour Zonnic, Vuse et Ryde.
Responsibilities
- Define and lead the integrated media and consumer acquisition strategy for the Zonnic, Vuse and Ryde brands
- Define channel roles across traditional, digital, social, owned, retail media, partnerships and 1:1 activities
- Translate brand, consumer, commercial and regulatory priorities into channel plans
- Lead annual, quarterly and campaign-level media planning
- Establish media planning standards, optimization rules, test-and-learn plans and KPI frameworks
- Lead precision marketing principles, including audience building, journey mapping, targeting, creative personalization, optimization and measurement
- Lead, coach and develop five direct reports
- Provide strategic direction and oversee the performance management of agency partners
- Oversee end-to-end activation: briefing, planning, buying, launch, optimization, reporting and learning
- Translate acquisition channel results into concise recommendations for senior leadership
Requirements
- Advanced expertise in integrated media planning, audience strategy, channel planning, budget allocation, media mix optimization, campaign phasing, measurement and performance management
- Strong multichannel experience spanning traditional media, connected TV, online video, display, paid social, paid search (SEM), programmatic, retail media, partnerships, influencers and CRM/personalized marketing journeys (1:1)
- Excellent command of full-funnel marketing, from awareness through retention and commercial outcomes
- Proven analytical and performance management skills; expertise in reach, frequency, CPM, CPC, CTR, VTR, CPA, ROAS and conversion rate KPIs
- Ability to translate data into business impact and deliver insights, strategic recommendations and guidance on investment trade-offs
- In-depth knowledge of media platforms, AdTech, digital analytics, data protection and privacy, measurement frameworks, retailer ecosystems and performance marketing technologies
- Proven experience leading, managing and developing teams, overseeing agencies and partners, building media capabilities and driving accountability
- 5–8+ years of progressive experience in media and marketing
- University degree or equivalent experience
- Bilingual proficiency in French and English
- Demonstrated track record of delivering measurable business growth through integrated media and activation strategies
Benefits
- Market-leading annual performance bonus (subject to eligibility)
- A range of health plans
- Work-life balance initiatives
- Transportation assistance
- Flexible vacation plan with additional incentive days (subject to eligibility)
- Online learning platforms
- Professional development and leadership development programs
- Internal advancement and career progression opportunities
- Global Returners program supporting professionals restarting their careers after an extended absence
- Reasonable accommodations or adjustments during the recruitment process
- Social well-being benefits
- Emotional well-being benefits
- Physical well-being benefits
- Financial well-being benefits
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