Creative Strategist translating Meta and Google ad performance into briefs, testing roadmaps, and UGC scripts. Supporting luxury and premium DTC brands at fully remote MVR Digital.
About the role
- Head of Creative Strategy leading Meta creative strategy for a Canadian performance agency serving DTC brands. Coaching strategists and scaling winning static ads across client accounts.
Responsibilities
- Own strategic oversight across 30 to 40 client accounts
- Guide strategists on messages, personas, formats, angles, and iterations to prioritize
- Approve each account's strategy on a biweekly or monthly cadence
- Use Meta ad-account data to decide when to iterate proven creative or open new strategic territory
- Run weekly reviews of briefs, copy, finished ads, and account direction
- Approve, reject, or redirect work based on performance potential
- Diagnose underperforming accounts and establish corrective plans
- Conduct biweekly portfolio analyses to identify winning messages, formats, personas, visual patterns, and creative variables
- Apply identified patterns across relevant accounts while maintaining coherent portfolio strategy
- Manage and coach four to five strategists through weekly coaching and feedback
- Contribute to hiring, performance management, and termination decisions
- Join client conversations requiring senior strategic guidance
- Explain creative-direction decisions and surface concerns and opportunities
- Provide strategic context for biweekly client reporting
- Ensure pivots, client requests, and commitments become briefs and finished ads on time
- Support new-client onboarding from a strategy perspective
- Work with the Operations Manager to address ownership, execution, and delivery risks
- Provide weekly hands-on support to high-priority or struggling accounts through briefs, copy, or account planning
- Operate existing agency systems and improve them over time
Requirements
- Deep experience with Meta advertising as the primary platform
- Background leading a team that oversaw at least $500,000 USD per month in paid-social spend across multiple accounts
- Track record of deploying creative that scaled
- Excellent understanding of creative testing, performance analysis, and account-level iteration
- Experience leading a strategy, performance marketing, copywriting, or creative team
- Experience coaching and developing people with different levels of ability
- Meaningful team-leadership experience for in-house candidates
- Strong judgment around static advertising and direct-response copy
- Ability to approve, reject, and redirect work
- Ability to manage a large account portfolio and identify where senior attention has greatest impact
- Strong client-facing communication skills
- Comfort operating in a fast-paced, high-volume environment
- Ownership of outcomes and willingness to work beyond 40 hours when circumstances require it
- Agency experience strongly preferred, but not required
Benefits
- Fully remote role on Eastern Time hours
- Real room above $140,000 USD per year for candidates who've led a team at this scale
- Direct oversight of account direction across 30 to 40 brands
- Strong influence over hiring, performance management, and termination decisions within the strategy team
- Leadership seat with room to improve inherited systems
- Team of four to five strategists to build into an independent, high-quality team
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