Senior Paid Social Strategist owning Meta strategy, testing, and scaling for MVR Digital’s premium DTC clients. Managing $100K+ monthly spend and leading client - facing performance recommendations.
About the role
- Senior Paid Search Strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, feeds, PMax, and client performance calls.
Responsibilities
- Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
- Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
- Own Merchant Center and feed health end to end
- Diagnose disapprovals, feed gaps, and Shopify sync issues
- Structure PMax with asset groups, exclusions, signal inputs, and performance analysis
- Develop and defend positions on branded spend and incrementality with clients
- Support Meta, TikTok, and other channels where they affect accounts
- Form a point of view on cross-channel allocation
- Lead the paid search portion of client calls and explain performance with recommendations
- Push back when a request will not serve the client
- Mentor junior buyers
- Act as the QA gate for paid search before launch
Requirements
- 4+ years hands-on Google Ads, agency or high-growth brand side
- Deep Search, Shopping, and Performance Max expertise, plus Merchant Center and feed troubleshooting
- Personally owned $100K+ monthly Google budgets with documented efficiency gains
- DTC or e-commerce ownership
- Premium or luxury AOV experience is a strong differentiator
- Working Meta knowledge sufficient to speak to it credibly
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English and strong client communication
- Comfortable across multiple accounts in a fast-moving remote environment
Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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