Senior Paid Search Strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, feeds, PMax, and client performance calls.
Responsibilities
Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
Own Merchant Center and feed health end to end
Diagnose disapprovals, feed gaps, and Shopify sync issues
Structure PMax with asset groups, exclusions, signal inputs, and performance analysis
Develop and defend positions on branded spend and incrementality with clients
Support Meta, TikTok, and other channels where they affect accounts
Form a point of view on cross-channel allocation
Lead the paid search portion of client calls and explain performance with recommendations
Push back when a request will not serve the client
Mentor junior buyers
Act as the QA gate for paid search before launch
Requirements
4+ years hands-on Google Ads, agency or high-growth brand side
Deep Search, Shopping, and Performance Max expertise, plus Merchant Center and feed troubleshooting
Personally owned $100K+ monthly Google budgets with documented efficiency gains
DTC or e-commerce ownership
Premium or luxury AOV experience is a strong differentiator
Working Meta knowledge sufficient to speak to it credibly
GA4, Looker Studio, and attribution fluency
Fluent, confident English and strong client communication
Comfortable across multiple accounts in a fast-moving remote environment
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