Senior Paid Social Strategist owning Meta strategy, testing, and scaling for MVR Digital’s premium DTC clients. Managing $100K+ monthly spend and leading client-facing performance recommendations.
Responsibilities
Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including campaign build, structure, budget pacing, testing, and scaling decisions
Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
Configure and QA tracking, including pixel, CAPI, event quality, catalog, and feed health
Run structured creative testing; brief creative, critique deliverables, and connect creative performance to in-platform decisions
Support Google, TikTok, and other channels where they affect accounts
Form a point of view on cross-channel budget allocation
Lead the paid social portion of client calls, explain performance, provide recommendations, and push back when needed
Mentor junior buyers and serve as the QA gate for paid social work before launch
Requirements
4+ years hands-on paid social experience in an agency or high-growth brand environment
Deep Meta expertise, including Advantage+, CBO, signal quality, CAPI, and incrementality
Personally owned $100K+ monthly budgets with documented efficiency gains
DTC or e-commerce ownership experience
Premium or luxury AOV experience is a strong differentiator
Working Google Ads knowledge and ability to speak to it credibly
GA4, Looker Studio, and attribution fluency
Fluent, confident English
Strong client communication; this role is client-facing
Comfortable in a fast-moving remote environment with multiple accounts
Senior Paid Search Strategist owning Google Ads strategy and execution for MVR Digital’s premium and luxury DTC clients. Managing large budgets, feeds, PMax, and client performance calls.
Senior Paid Media Strategist driving B2B pipeline growth through Google, LinkedIn, Meta, and Microsoft advertising. Advising senior marketing stakeholders and connecting spend to revenue.
Google Ads strategist owning DTC and eCommerce accounts end to end. Scaling growth through Search, Shopping, Performance Max, attribution, and client strategy.
Senior Google Ads Buyer owning strategy, buying, attribution, and client relationships for DTC eCommerce brands. Driving incremental growth across Google Ads, Shopping, PMax, and the full conversion funnel.
Campaign Manager driving demand generation for Planful’s financial performance management software. Executing email, webinar, nurture, direct mail, and ABM campaigns while optimizing pipeline and ROI.
Paid Advertising Strategist managing paid social and media campaigns for Power Digital, an AI - native growth firm. Optimizing performance, budgets, reporting, and client strategy across channels.
Senior Product Manager scaling Life360’s programmatic ads exchange and SSP capabilities. Driving ad monetization, integrations, reliability, and partner optimization for family safety products.
Senior paid advertising strategist leading ecommerce campaign strategy, optimization, measurement, and client growth. Leveraging paid media expertise, AI, and Power Digital’s proprietary technology.
Paid Social Manager leading Meta, LinkedIn, and TikTok campaigns for a performance marketing agency serving higher education and nonprofits. Optimizing audiences, creative, and conversions.