VIP Program Manager responsible for leading high-value player strategy at NeoPollard Interactive. Overseeing a team to drive revenue growth and enhance player engagement.
Responsibilities
Responsible for leading the company’s high‑value player strategy
Oversee a team of Player Engagement Specialists who manage individual VIP relationships
Own the full P&L of the VIP program, driving revenue growth, retention, and lifetime value through data‑driven decision‑making and personalized engagement initiatives
Design and execute the overall VIP strategy, optimize player segmentation, and ensure exceptional service standards that strengthen loyalty and maximize profitability
Lead and develop a team of Player Engagement Specialists, providing coaching, performance management, and strategic direction
Own the VIP program P&L, including forecasting, budgeting, and delivering against revenue and margin targets
Design and refine the VIP strategy, including segmentation, rewards, promotions, and lifecycle management
Analyze player behavior and performance metrics to identify opportunities for growth, retention, and reactivation
Collaborate with Marketing, Product, Compliance, and Operations to ensure seamless execution of VIP initiatives and adherence to regulatory requirements
Develop personalized engagement plans for top‑tier players, ensuring high‑touch service and proactive relationship management
Monitor competitive trends and industry best practices to continuously evolve the VIP offering
Oversee escalations and complex player issues, ensuring timely and effective resolution
Report on KPIs, including player value, churn, team performance, and program ROI
Ensure compliance with responsible gaming policies and jurisdictional regulations
Other duties as assigned
Requirements
5+ years of experience in online gaming, iGaming, hospitality, or a related customer‑centric industry
Proven experience managing VIP, loyalty, or high‑value customer programs
Strong leadership background with experience managing and developing teams
Demonstrated ability to manage P&L, build forecasts, and make data‑driven decisions
Deep understanding of player behavior, segmentation, and lifecycle management
Excellent communication, negotiation, and relationship‑building skills
Strong analytical mindset with proficiency in CRM tools, reporting platforms, and Excel/Sheets
Ability to thrive in a fast‑paced, highly regulated environment
Experience working cross‑functionally with marketing, product, and compliance teams
Passion for delivering exceptional customer experiences and driving measurable business results
Benefits
Comprehensive Health, Vision, and Dental Insurance
Life Insurance & AD&D Insurance
Generous RRSP Contribution
Paid Vacation and Personal Time
Wellness and Employee Assistance Program (EAP)
Company-Provided Laptop and Cellphone
Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
Quarterly Profit-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
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