Senior marketing leader owning pipeline, ABM, and full - funnel programs for AudienceView’s live - event commerce platform. Managing a cross - functional team and executing campaigns across B2B SaaS channels.
About the role
- Paid Search Specialist owning acquisition across Canada, the US, and Australia for Odd Bunch’s sustainable produce subscription service. Managing Google Ads, expanding channels, and optimizing subscriber and B2B lead growth.
Responsibilities
- Own paid search CPA, blended CAC, and new subscriber volume across Canada, the US, and Oddies/Australia
- Manage Google Ads Search, Shopping, Performance Max, Demand Gen, and YouTube account structure
- Pace budgets, manage bid strategies, mine search terms, maintain negative keywords, and test RSAs
- Own paid search for corporate, workplace, and wholesale B2B accounts
- Build Microsoft Advertising and Reddit Ads into genuine acquisition channels
- Evaluate emerging search surfaces, including AI answer engines and shopping agents
- Reconcile platform-reported conversions against GA4 and Triple Whale
- Report cost per new customer rather than cost per conversion
- Write and test ad copy within hard character limits
- Partner with the web/CRO team on paid landing page performance
- Own the paid search stack and drive AI/automation leverage
- Deliver data-backed leadership reporting with insights and recommendations
Requirements
- 2–4 years in paid search or PPC, with direct ownership of a budget and a CPA number
- DTC/e-commerce experience preferred
- Deep Google Ads fluency, including match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking
- Experience running more than one market or region
- US launch experience preferred
- Judgment to determine when a market needs its own structure
- Strong short-form copywriting and stakeholder communication
- Operator’s reliability, with end-to-end ownership of commitments and early risk flagging
- B2B or lead-generation paid search experience is a bonus
Benefits
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP and pension plan available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company
Job title
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Experience level
Salary
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Degree requirement
No Education Requirement
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