Paid Search Specialist owning acquisition across Canada, the US, and Australia for Odd Bunch’s sustainable produce subscription service. Managing Google Ads, expanding channels, and optimizing subscriber and B2B lead growth.
Responsibilities
Own paid search CPA, blended CAC, and new subscriber volume across Canada, the US, and Oddies/Australia
Manage Google Ads Search, Shopping, Performance Max, Demand Gen, and YouTube account structure
Pace budgets, manage bid strategies, mine search terms, maintain negative keywords, and test RSAs
Own paid search for corporate, workplace, and wholesale B2B accounts
Build Microsoft Advertising and Reddit Ads into genuine acquisition channels
Evaluate emerging search surfaces, including AI answer engines and shopping agents
Reconcile platform-reported conversions against GA4 and Triple Whale
Report cost per new customer rather than cost per conversion
Write and test ad copy within hard character limits
Partner with the web/CRO team on paid landing page performance
Own the paid search stack and drive AI/automation leverage
Deliver data-backed leadership reporting with insights and recommendations
Requirements
2–4 years in paid search or PPC, with direct ownership of a budget and a CPA number
DTC/e-commerce experience preferred
Deep Google Ads fluency, including match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking
Experience running more than one market or region
US launch experience preferred
Judgment to determine when a market needs its own structure
Strong short-form copywriting and stakeholder communication
Operator’s reliability, with end-to-end ownership of commitments and early risk flagging
B2B or lead-generation paid search experience is a bonus
Benefits
Free grocery plan
Bi-annual performance bonus tied to company and individual targets
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