Technical marketer scaling paid acquisition, SEO, and conversion for Rootstock’s Salesforce - native Cloud ERP. Owning ad budgets, experiments, automation, and MQL growth.
About the role
- B2B growth marketing leader driving restaurant product adoption, pipeline, and revenue at OpenTable. Leading full-funnel growth strategy and an eight-person marketing team.
Responsibilities
- Set the B2B growth strategy and operating plan across Independent and Enterprise restaurants
- Translate company goals into priorities, targets, and investment decisions
- Own full-funnel performance across self-serve and sales-assisted journeys, from acquisition and activation through opportunity creation, conversion, retention, expansion, and revenue
- Lead, coach, and develop a team of eight
- Build a connected growth system across SEO, lifecycle, paid marketing, web, and marketing operations
- Establish a performance framework and partner with Sales, Product, Engineering, Analytics, and Finance
- Improve measurement, customer progression, pipeline quality, and conversion
- Allocate budget and prioritize experimentation
- Use data, automation, and AI to improve growth efficiency
- Make scale, change, or stop decisions
Requirements
- 8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with demonstrated ownership of pipeline, conversion, and revenue outcomes
- 3+ years leading a growth or performance marketing team, including experience developing managers or leading a team of meaningful scale
- Experience designing or scaling both self-serve and sales-assisted growth motions
- Strong analytical and technical fluency, including CRM, marketing automation, attribution, reporting, experimentation, and data quality
- Ability to understand marketing systems and turn analysis into decisions
- Strong commercial judgment and cross-functional leadership skills
- Preferred: experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business
- Preferred: track record of building or improving a growth engine across acquisition, activation, conversion, retention, and expansion
- Preferred: experience using CAC, LTV, payback period, or contribution margin to guide investment decisions
- Preferred: experience building an experimentation culture and applying AI or automation to marketing operations and decision-making
- Preferred: experience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- 20 days of paid time off
- Private health and dental insurance
- Life and Disability insurance
- Health benefits
- Flexible spending account
- Retirement benefits
- Life insurance
- Paid time off, including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays
- Parental leave benefits
- Eligibility to be considered for an annual bonus and equity grant
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