B2B growth marketing leader driving restaurant product adoption, pipeline, and revenue at OpenTable. Leading full - funnel growth strategy and an eight - person marketing team.
About the role
- Technical marketer scaling paid acquisition, SEO, and conversion for Rootstock’s Salesforce-native Cloud ERP. Owning ad budgets, experiments, automation, and MQL growth.
Responsibilities
- Own paid performance across Google Ads and AdRoll against ICP terms and target accounts
- Scale paid advertising spend into the hundreds of thousands and make data-backed incremental spend decisions
- Drive technical SEO and conversion optimization
- Identify which terms and accounts convert to MQLs and run continuous experiments
- Build and iterate on web pages, integrations, and automation in Claude Code
- Track channel performance and build reporting for spend decisions
- Present performance results to leadership
- Manage Rootstock’s presence on G2 and similar review sites, including AI-tool discoverability
- Contribute to case studies, sales enablement collateral, and persona-based outbound email and LinkedIn sequences
- Audit paid, SEO, and conversion performance during the first 30 days
- Launch experiments across Google Ads, AdRoll, and technical SEO by day 60
- Establish a scalable, measurable ad program with a clear connection from spend to MQLs by day 90
Requirements
- 3 to 5 years in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate-level consulting role focused on marketing strategy and execution
- Direct ownership of ad spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results
- Technical, builder mindset; experience experimenting with Claude Code or similar AI tools
- Comfortable with automation, spreadsheets, SQL, or scripting
- Technical SEO experience, including keyword strategy and conversion optimization
- Strong analytical ability and data-driven spend decision-making
- Comfortable running multiple experiments and managing daily performance metrics
- Ability to communicate results clearly to leadership
- Candidates must be authorized to work in the United States on a full-time basis
- Candidates requiring current or future work-visa sponsorship will not be considered
- Experience with ERP, supply chain, inventory, or manufacturing software is nice to have
- Experience with G2 or other product review platforms is nice to have
- Familiarity with Salesforce or HubSpot is nice to have
Benefits
- Annual bonus
- Long-term incentive plan (LTIP)
- Flexible time-off
- 12 paid holidays
- 10 sick days
- Volunteer time off
- Paid parental leave
- Recurring cell/Internet stipend
- 401(k) via Fidelity with 2% employer annual matching
- Comprehensive healthcare with dental and vision coverage
- Life, accident and disability insurance
- Tax-advantaged flexible spending and health savings accounts
- Employee assistance program
- Supplemental life and AD&D insurance
- Legal plan
- Pet insurance
- Critical illness, accident and hospital indemnity coverage
Job title
Job type
Experience level
Salary
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Degree requirement
No Education Requirement
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