Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Go-to-Market Manager executing AI-powered demand campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, revenue alignment, and pipeline growth across US and Canadian accounts.
Responsibilities
- Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions
- Translate segments and intent data into campaign briefs covering right to win, messaging framework, channel plan, and timeline
- Coordinate parallel campaign build tracks to launch on schedule and on message
- Craft go-to-market narratives and execution plans for new product and solution launches
- Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks
- Translate client business challenges into campaign narratives that create urgency and relevance
- Maintain consistent and personalized messaging using Artisan and the Demand Gen repository
- Coordinate Demand Gen, SDR, Sales, and Client Success teams around aligned accounts and messaging
- Brief the Priority SDR team on campaign context, segment rationale, and talk tracks
- Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking
- Partner with ABM and Field Marketing on account targeting
- Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced
- Analyze campaign results, codify learnings, and feed them back into the Demand Gen repository
- Identify underperforming segments or channels and improve messaging, sequencing, and targeting
- Use 6Sense signals to adjust account priorities
Requirements
- Bachelor's degree
- 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role
- Ability to communicate precisely and make clear, confident cases in writing, verbally, or in decks
- Experience owning go-to-market initiatives from idea to revenue
- Ability to move quickly from insight to action in ambiguous environments
- Data analysis and interpretation skills
- Intellectual curiosity and ability to develop differentiated campaign approaches
- Attention to critical details and relentless follow-through
- Hands-on experience with Marketo or equivalent marketing automation
- Experience with Salesforce or equivalent CRM platforms
- Experience with 6Sense, Demandbase, or equivalent ABM platforms
- Experience with Artisan, Clay, Qualified, or equivalent AI-powered outreach tools
- Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment
Benefits
- 100% Remote work
- Home office expense reimbursements
- Monthly reimbursement for cell phone, internet and wellness
- Competitive compensation
- Flexible PTO
- Company holidays
- Variety of healthcare benefits for you and your family and pets starting day one
- Generous top-up for parental leave benefits
- Continuing education and professional certification reimbursement
- Various offsite events and activities for team connection and team building
- Local in-person volunteer events and give-back programs
- Company-wide recognition tool with redeemable points and catalogue of items
- Employee Resource Groups
- Accommodations available on request for candidates participating in the selection process
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