Cision Director optimizing Salesforce, CPQ, CRM consolidation, and GTM operations. Leading global sales support, automation, data governance, and change management for a communications intelligence company.
About the role
- Go-to-Market Manager executing AI-powered demand campaigns for Phreesia’s healthcare SaaS platform. Driving product launches, personalization, revenue alignment, and pipeline growth across US and Canadian accounts.
Responsibilities
- Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions
- Translate segments and intent data into campaign briefs covering right to win, messaging framework, channel plan, and timeline
- Coordinate parallel campaign build tracks to launch on schedule and on message
- Craft go-to-market narratives and execution plans for new product and solution launches
- Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks
- Translate client business challenges into campaign narratives that create urgency and relevance
- Maintain consistent and personalized messaging using Artisan and the Demand Gen repository
- Coordinate Demand Gen, SDR, Sales, and Client Success teams around aligned accounts and messaging
- Brief the Priority SDR team on campaign context, segment rationale, and talk tracks
- Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking
- Partner with ABM and Field Marketing on account targeting
- Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced
- Analyze campaign results, codify learnings, and feed them back into the Demand Gen repository
- Identify underperforming segments or channels and improve messaging, sequencing, and targeting
- Use 6Sense signals to adjust account priorities
Requirements
- Bachelor's degree
- 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role
- Ability to communicate precisely and make clear, confident cases in writing, verbally, or in decks
- Experience owning go-to-market initiatives from idea to revenue
- Ability to move quickly from insight to action in ambiguous environments
- Data analysis and interpretation skills
- Intellectual curiosity and ability to develop differentiated campaign approaches
- Attention to critical details and relentless follow-through
- Hands-on experience with Marketo or equivalent marketing automation
- Experience with Salesforce or equivalent CRM platforms
- Experience with 6Sense, Demandbase, or equivalent ABM platforms
- Experience with Artisan, Clay, Qualified, or equivalent AI-powered outreach tools
- Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment
Benefits
- 100% Remote work
- Home office expense reimbursements
- Monthly reimbursement for cell phone, internet and wellness
- Competitive compensation
- Flexible PTO
- Company holidays
- Variety of healthcare benefits for you and your family and pets starting day one
- Generous top-up for parental leave benefits
- Continuing education and professional certification reimbursement
- Various offsite events and activities for team connection and team building
- Local in-person volunteer events and give-back programs
- Company-wide recognition tool with redeemable points and catalogue of items
- Employee Resource Groups
- Accommodations available on request for candidates participating in the selection process
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Senior Product Marketing Manager driving SaaS adoption for Geotab’s connected transportation platform. Shaping product positioning, launches, customer insights, content, and sales enablement across Canada.
Geotab product marketing manager driving SaaS portfolio growth and adoption across Canada. Leading go - to - market strategy, product positioning, launches, sales enablement, and a team of marketing managers.
Twilio HRBP advising GTM executives across global communications technology teams. Shaping workforce planning, organizational design, talent strategy, and AI - enabled people insights.
Product Marketing Manager shaping go - to - market strategy for Cotality’s catastrophe - risk insurance products. Creating campaigns, messaging, research, and sales enablement for property intelligence solutions.
EverHealth AI Automation Specialist building secure, scalable AI workflows for healthcare GTM teams. Training employees and improving revenue operations productivity through applied AI.
Product Marketing Manager building Clubspeed’s product marketing function for venue management software. Shaping GTM strategy, launches, messaging, sales enablement, and customer growth.
GTM planning manager shaping forecasting, territories, quotas, and executive reporting for FacilityOS, a unified facilities operations platform. Partnering across Finance, Sales, Marketing, and Product to convert revenue data into growth decisions.
Product Marketing Manager shaping positioning, launches, and enablement for Cision’s media intelligence and communication solutions. Driving adoption, retention, and revenue growth through customer - focused messaging and cross - functional marketing.
Product Marketing Manager shaping positioning, launches, and sales enablement for Cision’s media intelligence and communications solutions. Analyzing market and pipeline insights to drive adoption and retention.