Programmatic strategist driving ad - tech revenue and AI - powered client insights for Pelmorex, home of The Weather Network. Supporting sales, campaign optimization, forecasting, and data solutions.
About the role
- Lead Strategist developing patient engagement strategies for Phreesia’s healthcare SaaS platform. Advising pharmaceutical clients, optimizing campaigns, and shaping patient-facing content innovation.
Responsibilities
- Build and strengthen strategic partnerships with established-vertical pharmaceutical clients
- Develop and execute multi-year account strategies supporting client objectives and business growth
- Develop patient engagement thought leadership and advance industry best practices
- Analyze campaign performance and create data-driven recommendations to optimize outcomes and demonstrate value within omnichannel marketing strategies
- Collaborate with Client Experience, Client Solutions, Research, Insights & Analytics, Product, User Experience, and other cross-functional teams
- Develop expertise in Phreesia’s patient-facing content tools and advocate for platform enhancements
- Identify opportunities for innovation that improve content creation and patient experiences
- Design pilot programs and strategies to transform successful initiatives into scalable offerings
- Facilitate brainstorming sessions, workshops, and presentations
- Share expertise on healthcare content strategy, digital engagement platforms, healthcare technology trends, content management systems, and digital healthcare communications
- Apply knowledge of the U.S. pharmaceutical landscape, pharmaceutical marketing, and established-vertical client priorities
Requirements
- Deep knowledge of the U.S. pharmaceutical industry and pharmaceutical marketing
- Experience developing strategic, data-driven solutions to complex business challenges
- Experience leading strategic relationships with major pharmaceutical organizations
- Strong presentation and discussion facilitation skills
- Ability to communicate confidently across all organizational levels
- Curiosity, adaptability, proactivity, and comfort navigating evolving priorities
- Ability to identify innovation opportunities and bring ideas from concept to execution
- Ability to build trusted relationships with clients, colleagues, and executive stakeholders
- Bachelor’s degree required
- 7+ years of experience in creative strategy, content strategy, content development, population health, health education, health behavior, digital health technology, or a related field
- Candidates must be located within the United States or Canada in Eastern or Central timezone regions
- Willingness to travel occasionally for team meetings, client visits, and company offsites
Benefits
- 100% Remote work
- Home office expense reimbursements
- Monthly reimbursement for cell phone, internet and wellness
- Competitive compensation
- Flexible PTO
- Company holidays
- Variety of healthcare benefits for employees and families, including pets, starting day one
- Generous top-up for parental leave benefits
- Continuing education and professional certification reimbursement
- Various offsite events and activities for team connection and team building
- Local in-person volunteer events and give-back programs
- Company-wide recognition tool with redeemable points and catalogue of items
- Employee Resource Groups
- Occasional travel for team meetings, client visits, and company offsites
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