Event Marketing Lead driving audience acquisition, registration, ticket sales and attendance for The Globe and Mail’s journalism events. Leading multi - channel campaigns, KPI optimization and event marketing teams in Toronto’s hybrid workplace.
About the role
- Experiential Events Manager overseeing logistics and evaluations for conferences and events at Pogo. Driving creative activations and maintaining event relations for growth strategies.
Responsibilities
- Own end-to-end logistics for our conference and event programs – venues, vendors, travel, materials, staffing, follow-up
- Build and maintain relationships with event organizers, venues, and partners
- Evaluate ROI for every event – which earned their spot, which didn't, and what to do differently next time
- Bring great taste to how Pogo shows up, at every IRL touchpoint, including event displays, dinner menus, and swag
- Design creative, experiential activations that make Pogo stand out to a niche audience of insights and research leaders – the hook, not just the booth
- Travel up to 2x a month to ensure the highest priority events run smoothly
- Partner with sales and marketing to make sure events convert
- Run guerrilla marketing experiments to cut through at the events that matter most
Requirements
- Likely 3–7 years of experience in conference servicing, field marketing, experiential programs, or events at a tech company or creative agency.
- Strong operations chops. You can project manage many events at once with hundreds of moving parts and not drop the ball.
- You can build a relationship with anyone – especially the people hosting events, to unlock the best slots, partnerships, and venues.
- Great taste and creative instinct. A booth, a dinner, swag, a follow-up email – you care how things look and feel, and you can invent the activation, not just execute it.
- You evaluate spend honestly. Not every event is worth it. You can tell the difference and make the call to cut what isn't working.
- You operate autonomously. You don't need someone telling you which conferences to consider or which vendors to call.
- You're up to travel up to 2x a month (primarily within the US).
- You actively use AI tools in your workflows.
- Bonus: guerrilla marketing creativity, consumer insights experience, extensive travel experience.
Benefits
- unlimited PTO
- minimum 20 days vacation policy
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Event marketing lead driving audience acquisition, registrations, ticket sales and attendance for The Globe and Mail’s Canadian journalism events. Managing campaigns, KPIs and direct reports.
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