Automation Engineer Co - op improving Manulife’s financial - services processes through workflow automation. Building low - code solutions, dashboards, and integrations for digital transformation initiatives.
About the role
- Marketing AI Automation Engineer at RB Global focusing on automation to enhance marketing efficiency. Leveraging AI tools and optimizing workflows for better execution speed.
Responsibilities
- Creative testing Engine - Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid.
- Automated Business Pulse - Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries.
- Lifecycle Personalization Upgrades - Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion.
- SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy.
- Build automation-first workflows across marketing ops using low-code tools (e.g., n8n/Zapier equivalents) plus data warehouses and AI-assisted coding as needed.
- Create reusable templates, playbooks, QA checklists, and guardrails so what you build scales beyond you.
- Operate like an internal consultant: find bottlenecks, propose the automation, ship it, hand it off.
- Generate and iterate creative variants at scale (copy, images, layouts, CTAs, basic video concepts).
- Set up pipelines that move assets from “idea → variants → approval → launch” with minimal manual overhead.
- Build pre-flight QA for campaigns: broken links, tracking/UTMs, rendering checks, compliance/policy checks, and “smoke tests” before sends/launches.
- Automate recurring reporting and dashboards—reduce manual work and improve reliability.
- Push performance alerts and anomaly detection into Microsoft Teams (and keep it actionable, not noisy).
- Build a workflow to generate short videos for upcoming auctions and auction results using approved tools (e.g., ElevenLabs) and AI avatars.
- Enable distribution through EveryoneSocial (so the sales org can easily repost).
- Automate what’s worth automating.
- When it isn’t: write the spec, hire contractors, and QA the output—keep your time on high-leverage work.
Requirements
- 3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
- Comfortable with APIs + SQL + automation platforms (you don’t need to be a SWE, but you know enough to avoid breaking production).
- AI-native builder: you’ve shipped real workflows using LLMs (e.g., Copilot / Anthropic) and understand when to automate vs. add human review.
- Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
- Experience hiring and leveraging a team of international contractors.
- GEO: Experience thinking through and improving GEO strategies.
- SFMC, Salesforce, Optimizely experience.
- Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4).
- Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen).
- Familiarity with experimentation frameworks and measurement design.
- Working knowledge of SEO and Performance Marketing.
Benefits
- 3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
- Comfortable with APIs + SQL + automation platforms (you don’t need to be a SWE, but you know enough to avoid breaking production).
- AI-native builder: you’ve shipped real workflows using LLMs (e.g., Copilot / Anthropic) and understand when to automate vs. add human review.
- Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
- Experience hiring and leveraging a team of international contractors.
- GEO: Experience thinking through and improving GEO strategies.
- SFMC, Salesforce, Optimizely experience.
- Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4).
- Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen).
- Familiarity with experimentation frameworks and measurement design.
- Working knowledge of SEO and Performance Marketing.
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