Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social - good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
About the role
- Senior product marketing leader shaping go-to-market, lifecycle growth, and experimentation for ResMed’s connected digital health products. Driving consumer engagement, retention, and lifetime value globally.
Responsibilities
- Develop expertise in consumer needs, behaviors, market dynamics, and competitive landscape
- Identify opportunities to grow engagement, retention, and lifetime value across the consumer digital portfolio
- Build value propositions and business cases grounded in consumer need, health outcomes, commercial potential, and feasibility
- Define segmentation, targeting, positioning, and narratives for consumer digital products, features, and services
- Lead global go-to-market strategy from early product development through launch, adoption, and optimization
- Develop strategies across pricing, placement, and promotion
- Build scalable go-to-market playbooks for Marketing, Commercial, and regional teams
- Develop lifecycle strategies from onboarding through long-term engagement
- Identify high-value moments where education, content, recommendations, or experiences can drive action
- Develop hypotheses and design and scale experiments testing positioning, messages, offerings, and growth initiatives
- Bring clarity, urgency, and structure to complex cross-functional work
- Build visibility with senior stakeholders around priorities, progress, and outcomes
- Lead through influence and challenge, align, and adapt as needed
Requirements
- 8+ years of experience in product marketing, ideally across consumer digital products, technology, eCommerce, or related categories
- Proven success driving engagement, retention, or lifetime value for health products
- Strong experience leading positioning, value proposition development, and go-to-market strategy
- Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, digital experience, and conversion rate optimization
- Experience using market research, consumer insight, behavioral data, competitive intelligence, and experimentation to guide product and marketing decisions
- Track record of influencing teams, roadmaps, and priorities upstream and downstream
- Strong commercial judgment and experience with business cases, pricing, placement, promotion, or new business models
- Experience leading cross-functional teams in complex, global, matrixed organizations
- Exceptional communication, executive presence, and stakeholder management skills
- High ownership, bias toward action, and comfort operating in ambiguity
- Experience in healthcare, connected devices, consumer technology, subscriptions, platforms, or recurring consumer businesses is valuable
Benefits
- Generous compensation package
- Great flexibility
- Travel to cool locations as part of this role
- Comprehensive medical, vision, dental, and life insurance
- AD&D insurance
- Short-term and long-term disability insurance
- Sleep care management
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Commuter benefits
- 401(k)
- Employee Stock Purchase Plan (ESPP)
- Employee Assistance Program (EAP)
- Tuition assistance
- Flexible Time Off (FTO)
- 11 paid holidays plus 3 floating days
- 14 weeks of primary caregiver or two weeks of secondary caregiver leave
- Flexible work arrangements
- Opportunities for personal and professional growth
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