Demand generation manager at Robotiq driving qualified pipeline through innovative marketing campaigns and collaboration with sales teams. Focus on improving lead quality and conversion rates in B2B environment.
Responsibilities
Own the generation of a high-quality pipeline through integrated demand generation initiatives, including campaigns, events, and webinars
Ensure marketing efforts translate into meaningful business impact by attracting the right prospects
Improve conversion rates from lead to deal and continuously elevate lead quality and sales alignment
Optimize acquisition efficiency, driving measurable results across the entire funnel
Plan and execute multi-channel demand generation campaigns to drive qualified pipeline
Develop and activate partner programs and events to expand reach and co-generate opportunities
Manage the full lead lifecycle, from acquisition to opportunity, improving conversion at every stage
Track performance and continuously optimize campaigns and funnel efficiency based on data
Requirements
Minimum of 5+ years of experience in B2B demand generation or growth marketing
Experience executing multi-channel campaigns (including events and webinars)
Understanding of lead management and conversion fundamentals
Ability to collaborate closely with sales teams and stakeholders
Data-driven mindset with a focus on continuous improvement
Hands-on experience with CRM and marketing automation tools (e.g., HubSpot)
Exposure to partner or channel marketing is a plus
Ability to manage multiple campaigns and priorities in parallel
Benefits
Flexible working hours and Holidays (according to local regulations)
Collaboration and transparency of communications
Autonomy and collective as well as individual objectives
Program Manager running Mila Ventures’ Founders in Residence program. Recruiting entrepreneurs, connecting them with AI researchers, and managing partnerships from sourcing to signed matches.
Senior program manager leading complex enterprise projects from initiation through completion. Coordinating cross - functional teams, budgets, stakeholders, and AI - enabled workflow automation.
Senior Design Program Manager scaling AI - enabled design operations at Instacart, a grocery - delivery company. Driving design systems, tooling, vendors, and cross - functional programs across product teams.
Senior Program Manager improving Dropbox’s distributed employee experience through AI, tools, and knowledge management. Leading research, experiments, and cross - functional programs that improve technology adoption and effectiveness.
Senior Program Manager delivering complex programs and operational initiatives for Social Innovation Canada, a national charitable organization. Coordinating governance, budgets, risks, reporting, and cross - functional execution remotely.
Senior Program Manager delivering client programs for DNAstack’s precision medicine and biomedical data - sharing software. Coordinating cross - functional teams, budgets, contracts, and executive stakeholders.
Program Manager leading workforce development programs for ICTC, Canada's digital - economy nonprofit. Managing budgets, partners, employers, reporting, and cross - functional delivery across Ontario.
Program Manager leading complex transmission, substation, and distribution project portfolios for Qualus, a power infrastructure solutions firm. Owning delivery, financial performance, risk, quality, contracts, and client outcomes.
Program Manager leading complex transmission, substation, and distribution project portfolios for Qualus. Owning delivery, financial performance, risk, contracts, and client outcomes.
Senior Program Manager shaping Thumbtack’s vendor strategy and scaled service operations. Building governance, measurement, and automation for a home - services platform.