Program Manager leading the orchestration of transformational initiatives under Mitacs' Transformation Management Office. Focused on ensuring alignment and delivery across multiple corporate initiatives.
About the role
- Demand generation manager at Robotiq driving qualified pipeline through innovative marketing campaigns and collaboration with sales teams. Focus on improving lead quality and conversion rates in B2B environment.
Responsibilities
- Own the generation of a high-quality pipeline through integrated demand generation initiatives, including campaigns, events, and webinars
- Ensure marketing efforts translate into meaningful business impact by attracting the right prospects
- Improve conversion rates from lead to deal and continuously elevate lead quality and sales alignment
- Optimize acquisition efficiency, driving measurable results across the entire funnel
- Plan and execute multi-channel demand generation campaigns to drive qualified pipeline
- Develop and activate partner programs and events to expand reach and co-generate opportunities
- Manage the full lead lifecycle, from acquisition to opportunity, improving conversion at every stage
- Track performance and continuously optimize campaigns and funnel efficiency based on data
Requirements
- Minimum of 5+ years of experience in B2B demand generation or growth marketing
- Experience executing multi-channel campaigns (including events and webinars)
- Understanding of lead management and conversion fundamentals
- Ability to collaborate closely with sales teams and stakeholders
- Data-driven mindset with a focus on continuous improvement
- Hands-on experience with CRM and marketing automation tools (e.g., HubSpot)
- Exposure to partner or channel marketing is a plus
- Ability to manage multiple campaigns and priorities in parallel
Benefits
- Flexible working hours and Holidays (according to local regulations)
- Collaboration and transparency of communications
- Autonomy and collective as well as individual objectives
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