B2B growth marketing leader driving restaurant product adoption, pipeline, and revenue at OpenTable. Leading full - funnel growth strategy and an eight - person marketing team.
About the role
- Technical growth marketer scaling Google Ads, AdRoll, SEO, and AI-driven growth for Rootstock’s Cloud ERP platform. Owning budgets, experiments, reporting, and MQL growth.
Responsibilities
- Own paid performance across Google Ads and AdRoll against ICP terms and target accounts
- Manage and scale hundreds of thousands of dollars in advertising spend
- Make incremental spend decisions backed by data
- Drive technical SEO and conversion optimization
- Identify which terms and accounts convert to MQLs
- Run ongoing growth experiments
- Build and iterate web pages, integrations, and automation in Claude Code
- Track performance across every channel and build reporting for spend decisions
- Present results to leadership
- Manage Rootstock’s presence on G2 and similar review sites
- Improve how Rootstock is surfaced and recommended by AI tools
- Contribute to case studies, sales enablement collateral, and persona-based outbound email and LinkedIn sequences
- First 90 days: audit paid, SEO, and conversion performance; establish reporting; launch experiments; reallocate spend; and build a measurable ad program tied to MQLs
Requirements
- 3 to 5 years in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate-level consulting role focused on marketing strategy and execution
- Direct ownership of ad spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results
- Technical, builder mindset with experience experimenting with Claude Code or similar AI tools
- Comfort with automation, spreadsheets, SQL, or scripting
- Technical SEO experience, including keyword strategy and conversion optimization
- Strong analytical ability and data-driven spend decision-making
- Scrappy, high-ownership approach and ability to run multiple experiments
- Ability to communicate results clearly and demonstrate executive presence
- Candidates must be authorized to work in the United States on a full-time basis
- No visa sponsorship, extension, or transfer available
- NICE TO HAVE: Agency, consulting, or freelance experience managing paid budgets across multiple clients
- NICE TO HAVE: Founder or first-marketing-hire background at a startup
- NICE TO HAVE: Experience with ERP, supply chain, inventory, or manufacturing software
- NICE TO HAVE: Incrementality or A/B testing on paid channels
- NICE TO HAVE: Experience with G2 or other product review platforms
- NICE TO HAVE: Familiarity with Salesforce or HubSpot
Benefits
- Flexible time-off
- 12 paid holidays
- 10 sick days
- Volunteer time off
- Paid parental leave
- Recurring cell/Internet stipend
- 401(k) via Fidelity with 2% employer annual matching
- Comprehensive healthcare with dental and vision coverage
- Life, accident and disability insurance
- Tax-advantaged flexible spending and health savings accounts
- Employee assistance program
- Supplemental life and AD&D insurance
- Legal plan
- Pet insurance
- Critical illness insurance
- Accident and hospital indemnity insurance
- Annual bonus
- Long-term incentive plan (LTIP)
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