Product Director leading Booxi's enterprise retail commerce platform and product organization. Shaping roadmap, discovery, customer journey and product operating practices.
About the role
- Product innovation director leading category managers and launch strategy. Advancing plant-based wellness products through claims, commercialization, and cross-functional execution.
Responsibilities
- Lead the team of Product Category Managers and advance the product portfolio
- Ensure Saje products reach market with clear, compelling, and defensible claims and storytelling
- Provide strategic direction, coaching, prioritization, and decision-making across category roadmaps, innovation programs, and product launches
- Own the innovation pipeline from white-space exploration and concept creation through product marketing and creative execution
- Ensure cross-functional alignment across Marketing, Creative, R&D, Regulatory, Operations, and Finance
- Lead Product Category Managers in maintaining and executing 3-year Product Category Roadmaps
- Oversee creation, presentation, and approval of Product Concept Briefs
- Oversee accurate SOP$ forecasts for innovation initiatives
- Execute claims, product substantiation, and storytelling roadmaps across innovation and core portfolio initiatives
- Coordinate claims and storytelling deliverables through development, approval, and implementation
- Maintain claims and storytelling tools, documentation, approval pathways, and decision records
- Monitor roadmap progress, surface risks and required decisions, and provide updates and recommendations to the VP, Product
- Ensure approved claims and product stories are implemented consistently across consumer touchpoints
- Own and evolve a 2–3 year innovation pipeline supporting product strategy, financial objectives, and brand differentiation
- Partner with R&D and Regulatory to co-innovate, refine, and pivot concepts
- Ensure innovation options are quantified and qualified through business cases and Product Concept Briefs
- Refine and accelerate the pace and quality of innovation
- Partner with the VP, Product and Project Management team on new product launch execution
- Share accountability for product launch timelines and develop risk mitigation options for delays
- Maintain accountability for pricing strategy and post-launch performance
- Lead and develop Product Category Managers and strengthen the internal talent pipeline
- Build a culture balancing creativity, accountability, rigor, and fun
- Coach team members and strengthen innovation capabilities
Requirements
- 8+ years of progressive experience across product innovation, product strategy, category management, or product development, ideally within a consumer-focused environment
- 5+ years of people leadership experience, with a demonstrated ability to coach, develop, and build high-performing teams
- Exceptional cross-functional leadership skills, with the ability to build strong partnerships, influence stakeholders, and drive alignment across diverse functions and levels
- Strong strategic thinking, with experience translating business priorities, consumer needs, and market opportunities into clear product and innovation strategies
- Proven ability to lead through complexity and ambiguity, balancing long-term vision with strong prioritization, decision-making, and execution
- Entrepreneurial, collaborative, and growth-oriented mindset, with the ability to challenge thinking, move ideas forward, and create momentum in a fast-paced environment
- Are you legally eligible to work in Canada?
Benefits
- A hybrid way of working
- Flexible work hours based on business needs
- Wellness days to ensure you're taking care of your mental and physical health
- Health benefits - comprehensive health, vision and dental packages
- Paid sick days
- Generous product discount
- Full onboarding plan and onboarding buddy to help you settle in
- Employee Assistance Program - 24/7 support, resources, and information available to you and your family
- Paid time off to ensure you're resting & recharging
- Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey
- Learning and development support
- Reasonable accommodations to candidates with disabilities throughout the recruitment process and while working at Saje
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