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Lead Data Analyst
LinkedIn Recruiter Post
RBC seeks a Lead Data Analyst to drive enterprise data platform initiatives, acting as a technical lead for data flow, AI/ML, and analytics.
About the role
- Marketing Data Analyst at Stay Group turning data into insights and optimizing marketing performance through analysis and reporting. Collaborating with teams for strategic decision-making and automation.
Responsibilities
- Extract, clean, and maintain marketing and business data
- Analyze large datasets to identify trends, patterns, and growth opportunities
- Build clear data visualizations and dashboards
- Analyze performance across paid channels (Google, Meta, Affiliate, etc.)
- Monitor budgets, KPIs, and campaign effectiveness
- Evaluate ROI, CAC, LTV and overall marketing efficiency
- Prepare регулярні звіти по маркетингу та бізнес-метрикам
- Provide actionable insights and recommendations
- Support stakeholders with data-driven decisions
- Automate reporting and data workflows
- Improve existing reporting systems and processes
- Reduce manual work through scripts and integrations
- Work closely with marketing, product, and business teams
- Translate business needs into analytical tasks
- Support decision-making with data insights
- Analyze partner network performance and identify growth opportunities
- Evaluate impact of product changes on key metrics
- Monitor payment-related issues and data anomalies
Requirements
- 3+ years of experience as a Marketing / Data Analyst
- Strong experience with performance marketing analytics (paid channels, affiliate, ROI)
- Advanced SQL (joins, CTEs, window functions)
- Experience with BI tools (Tableau, Power BI, Looker, etc.)
- Python for data analysis and automation (pandas, APIs)
- Experience working with: ad platforms CRM systems web/app analytics (GA4, Amplitude, Mixpanel) data warehouses (BigQuery, ClickHouse, Snowflake)
- Strong understanding of: CAC, LTV, ROAS/ROMI attribution models unit economics cohort analysis
- Experience with A/B testing and statistical analysis
- Strong analytical thinking and attention to detail
- English — Intermediate+.
Benefits
- Freedom to choose where to work: work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience.
- Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
- Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
- A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
- Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company.
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